Social Media... Woop! Woop! (February 2012)

Ed Cook
Ed CookCommunications Manager en National Health Service
[object Object]
Social Media ...woop, woop! http://www.flickr.com/photos/morphomir/2407451929/
[object Object],A) 520,000,000  B) 860,000,000 C) 1,200,000,000 http://www.flickr.com/photos/jdhancock/3578558776/
[object Object],[object Object],A)  36% B)  78 % C)  91% http://www.flickr.com/photos/michalo/239287994/
[object Object],A) US, Brazil, Japan, UK  B) US, UK, Japan, Brazil C) Brazil, Japan, US, UK http://www.flickr.com/photos/genista/6898950
[object Object],[object Object],A) 74% B) 66% C) 58% http://www.flickr.com/photos/mikewarren/9143094
[object Object],[object Object],[object Object],A) 1 in 6 B) 1 in 24 C) 1 in 48 http://www.flickr.com/photos/9953977@N08/4109883577/ (that’s more than twice the number of people who met at bars, clubs, and other social events combined)
[object Object],A) 25% B) 33% C) 50% (they’ve never known a world without computers) http://www.flickr.com/photos/marfis75/3272079115
[object Object],A) 24 hours B) 48 hours C) 60 hours http://www.flickr.com/photos/thms/411770953
[object Object],[object Object],A) 500 million B) 50 billion C) 500 billion http://www.flickr.com/photos/thos003/5986220278
[object Object],[object Object],A) 2.3 million B) 23 million C) 230 million http://www.flickr.com/photos/jdhancock/5071668866
[object Object],[object Object],A) 2,000 B) 5,000 C) 9,000 http://www.flickr.com/photos/caotiquemind/3107483428
social media is http://www.flickr.com/photos/moonlightbulb/3338852116
[object Object],[object Object],Kurt Sonderegger, VP Marketing, Ploom, www.ploom.com
[object Object],[object Object],[object Object]
[object Object]
Social Media is... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
‘ Social’ is the difference ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],http://www.flickr.com/photos/steffenz/3100246315
At it’s most effective... ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social media is redefining how we all... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The rules are simple ,[object Object],[object Object]
Better Outcomes ,[object Object],[object Object]
[object Object],[object Object],http://www.flickr.com/photos/garryknight/5542172347
[object Object]
The  ‘ Web ’  isn’t the answer ,[object Object],[object Object],[object Object],[object Object]
Who cares? ,[object Object]
Become relevant ,[object Object]
The Facebook way ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/candiche/369458526
[object Object]
‘ Create authenticity’ ,[object Object],[object Object],[object Object]
[object Object],From "The Cluetrain Manifesto" (Levine, Locke, Searls, and Weinberger)
[object Object],http://www.flickr.com/photos/bensutherland/973048474
[object Object]
[object Object],http://www.flickr.com/photos/toddography/12034661
Is automation authentic? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Unmoderated conversations are a risk” ,[object Object],[object Object],[object Object]
The Tools http://www.flickr.com/photos/lenore-m/2515800654/
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Notable others... Instagram 15m users 150m photos shared Foursquare 15m users Mayorships Pinterest 11.7m users Traffic driver
‘ Apps’ & Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],http://www.flickr.com/photos/oatsy40/6375359117/
No one knows! http://www.flickr.com/photos/eschipul/5154596724
Digital Trends for 2012 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
My best guesses for the future ,[object Object],[object Object],[object Object]
My best guesses for the future ,[object Object],[object Object],[object Object]
My best guesses for the future ,[object Object],[object Object],[object Object],[object Object]
[object Object],http://slidesha.re/smslides
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Social Media... Woop! Woop! (February 2012)