This is a re-airing of Take a Stand for Haiti Join host Sean Case, Senior Vice President of Peanut Labs, along with guest speakers: - Katie D., Educator, American Red Cross - Cathy Allin, President and CEO, Decision Insight - Erika Harriford-McLaren, External Relations, ESOMAR - Brandie Conforti, Director of Corporate Relations, Partners In Health - and Stacy Howard, Community Relations Director, The Salvation Army.

1. Have a question you’d like to
ask regarding today’s presentation?
We welcome you to type
your questions in the
‘Question & Answer’
window at any time
during today’s Webinar.
We will answer as many
questions as time allows
during the Q & A session
following this
presentation.

2. Take a Stand for Haiti: 60
Minutes on How Your
Organization Can Get Involved
Hosted by Sean Case, SVP, Peanut Labs
Wednesday, February 3, 2010
Peanut Labs, Inc. · 114 Sansome Street, Suite 920 · San Francisco, CA 94104
www.peanutlabs.com

3. Presentations by:
 Katie Drewel, Workplace Program Preparedness Educator, American
Red Cross
 Brandie Conforti, Director of Corporate Relations, Partners in Health
 Stacy Howard, Community Relations Director, The Salvation Army
 Cathy Allin, President & CEO, Decision Insight
 Erika Harriford-McLaren, Strategic and Corporate Communications
Manager, ESOMAR

4. What Today’s Webinar Will Cover
 Detailed information regarding Haiti relief efforts of the American Red Cross,
Partners In Health and The Salvation Army;
 How one market researcher is utilizing their resources to help support
orphanages in both Romania and Haiti;
 Ideas on how to use market research as a vehicle to support social causes;
 Information regarding several initiatives already established in the market
research community to support social causes;
 Ideas of how your firm can get involved with the different aid and relief efforts
established by companies and NGOs worldwide.

5. Katie Drewel, Workplace Preparedness
Program Educator, American Red Cross
 A graduate of the University of Washington
 Started with Red Cross as a volunteer, helping around the
chapter and responding to local and national disasters
 Now focuses on preparedness in the business and non-profit
communities to ensure that local organizations can effectively
respond to and recover from disasters

6. empowering people to provide help around the world.

7. Red Cross provides relief
every day,
all around the world

9. within minutes.

10. within hours.

11. within days.

12. within days.

13. within days.

14. challenges ahead…

15. survivors need clean water.

16. survivors need food and supplies.

17. survivors need medical care.

18. survivors need shelter.

19. survivors need to connect with loved ones.

20. thanks to our supporters…
the Red Cross
has the privilege to serve
the people of Haiti

21. now and for years to come.

23. Any questions for Katie?
We welcome you to type your questions in the
‘Question & Answer’ window at any time during
today’s Webinar. We will answer as many questions as
time allows during the Q & A session following this
presentation.

24. Brandie Conforti, Director of Corporate
Relations, Partners In Health
 An international affairs professional with an interest in
global politics and systems
 Has been working in the non-profit sector for 10 years
 Focuses on fundraising, strategy and relationship-building
 Has been with Partners In Health since February 2008
 Mobilizes corporate cash and in-kind support for the
organization’s programs around the world
 Served as Executive Director of the Boston World
Affairs Council for 7 years prior to joining PIH

25. FEBRUARY 3, 2010

26. Who is PIH and What Do they Do?
Founded in 1987 by Dr. Paul Farmer, Partners In
Health (PIH) is an international health care
organization based in Boston that works in 12
countries to deliver high quality health care and to
break the cycle of disease and poverty.
PIH’s work has three goals: to care for patients, to
alleviate the root causes of disease, and to share
lessons learned around the world.

27. PIH Worldwide
PIH implements its vision through 49 health facilities
by a staff of more than 11,000 people, over half of
whom are trained and compensated community
health workers who themselves are poor.
We are the main provider of healthcare
for more than 2.3 million people around the world.

28. Partners In Health Around the World

29. The PIH Approach
• Providing access to primary health care for the
poor
• Training and employing a network of community
health workers
• Prescribing food for prevention and treatment of
malnutrition and disease
• Addressing basic social and economic needs
• Reinforcing the public sector

30. PIH in Haiti
PIH has been providing vital health care services in
Haiti for more than 20 years and is one of the
largest health care providers in the country,
working with the Haitian Ministry of Health to
deliver comprehensive health care services to a
catchment area of 1.2 million across the Central
Plateau and the Lower Artibonite Valley.

31. PIH Sites in Haiti

32. On the Ground in Haiti
Although PIH is not a disaster relief organization
we were well placed to respond to this disaster:
 PIH in Haiti, Zanmi Lasante, is a Haitian-led
organization with thousands of employees, who were
ready to spring into action quickly.
 PIH had more than 100 doctors, 600 nurses and
4,000 employees on the ground in Haiti working from
12 existing PIH medical facilities in Haiti before
the earthquake struck on January 12th.

33. PIH’s Immediate Response
• PIH quickly established field hospitals in Port-au-
Prince and took the lead to set up 20 operating
rooms, with 12 functioning 24-hours a day. PIH was
the first group designated by the World Health
Organization to serve as the primary coordinators of
University Hospital in Port-au-Prince (HUEH).
• PIH established a relief transfer system to transfer
patients from Port-au-Prince to PIH sites in the
Central Plateau and Lower Artibonite Valley.

34. PIH’s Immediate Response
• PIH was one of the first NGOs to evacuate patients in
critical condition to hospitals in the United States and
Dominican Republic and continues to coordinate the
evacuation of patients in critical condition to the
United States Naval Ship, the U.S.N.S. Comfort.
• PIH has sent 66 plane loads with more than 235
medical volunteers – orthopedic surgeons,
anesthesiologists, surgical nurses and other medical
professionals – and 150,000 lbs of medical supplies to
support the more than 4,500 PIH health care providers
already in Haiti.

35. Looking Ahead
Looking ahead, PIH’s efforts will be spent in
three core areas:
• Supporting the public sector’s ability to provide
health care.
• Mobilizing people at the grassroots level to
participate in the health care system.
• Addressing the mid- and long-term health, social,
and economic ramifications of the resettlement of
tens of thousands of people from Port-au-Prince
to areas where PIH works.

36. Looking Ahead
The long-term ramifications in Haiti
are going to be significant and far-reaching
with a new, large group of vulnerable
and displaced people.
As we begin to look forward we recognize that
out of great tragedy we have the opportunity to
build Haiti back better.

37. Any questions for Brandie?
We welcome you to type your questions in the
‘Question & Answer’ window at any time during
today’s Webinar. We will answer as many
questions as time allows during the Q & A
session following this presentation.

38. Stacy Howard, Community Relations
Director, The Salvation Army
 PR Director / Spokesperson for NW Division of the Salvation
Army for 2 1/2 years
 Prior to, worked at KOMO TV for 6 years and was a reporter at a
daily newspaper before that
 True Pacific Northwesterner – grew up in West Seattle and
studied Editorial Journalism and Society & Justice at the University
of Washington
 Mother of a 6-year-old daughter and natural born philanthropist
who always wants to give her clothes and toys to TSA and
help kids less fortunate than her

39. The Salvation Army
In Haiti
Earthquake Relief Team

40. The Territorial Commander, Colonel Onal
Castor arrives back home in Haiti

41. The Territorial Commander immediately
gets to work

42. The Salvation Army’s Divisional Headquarters

43. Victims gather on the Salvation Army
compound where a triage was immediately
set up to treat them

44. The Salvation Army College Verena, a school for
over 1500 students, is damaged by the quake

45. Patients receive treatment and comfort on
the Army’s compound

46. The Divisional Commander’s quarters
lies in ruins

47. The Divisional Leaders were enjoying
dinner when the earthquake struck

48. The Divisional Commander, Major
Lucien Lamartiniere, receives an
appreciative hug

49. There’s damage on every street

50. Residents are still searching for survivors

51. Fires burn in many parts of the country

52. Victims await treatment at the Army’s
overextended clinic

53. Rubble fills the streets making them
impassable

54. Crumbled buildings are found everywhere
in the city and throughout the countryside

55. A victim emerges from the rubble

56. A grandmother shows the strain of her
horrific experience

57. Salvation Army workers continue to look
for victims in the rubble

58. Salvation Army relief teams arriving in Haiti
meet to discuss strategy

59. A Disaster Response & Mobile Feeding Canteen
arrives from the Dominican Republic

60. In the midst of death, there is new life

61. Medical aid is still being provided on the
spot as victims are discovered

62. The agony and misery of those affected by
the earthquake are very intense

63. Prayerful and financial support is urgently
needed. Financial donations can be made via
our website at www.salvationarmy.org by
following the links to ‘Haiti Earthquake Relief.’
We thank you for your continued support.

64. Any questions for Stacy?
We welcome you to type your questions in the
„Question & Answer‟ window at any time during
today‟s Webinar. We will answer as many
questions as time allows during the Q & A session
following this presentation.

65. Cathy Allin, President & CEO, Decision
Insight
 Under Cathy’s direction, Decision Insight has partnered
with United Aid Foundation since 2007 supporting causes
such as Deb’s House, a Romanian Orphanage
 UAF seeks to provide direct aid to people in crisis around
the world. They bring relief to people in desperate need
directly and personally, using our connections with domestic
and international aid organizations
 Cathy joined the UAF board in 2009

66. Direct Aid to People in Crisis
Photo by Mary Jane Alex
OUR MISSION:
United Aid Foundation (UAF) provides direct aid to people in crisis
in partnership with humanitarian relief organizations around the
world. Disaster relief, human rights abuse, nutrition, housing, and
education are our priorities.

67. UAF EARLY RESPONSE UPDATES FROM HAITI
 Urgent medical supplies sent to Good Samaritan Hospital (run
by the U.N) in Jimani on the Dominican Border
 Food and water delivered on supply missions in Port au Prince
 Medical team of 7 from KC and NYC met in Santo Domingo
and went to Barahona, DR, near the border, and performed
many surgeries
 Team relocated to Love A Child Orphanage in Haiti and have
been treating victims non-stop in a makeshift hospital
Photo by Mary Jane Alex

68. Direct Aid to People in Crisis
HELPING THE CHILDREN OF HAITI
Next step is a humanitarian
mission to the Love A Child
Orphanage, which is becoming
a refugee camp, and towns on
the south and west sides of Port
au Prince which have not yet
received sufficient aid.
Photo by Mary Jane Alex

69. Direct Aid to People in Crisis
DEB’S HOUSE: A ROMANIAN ORPHANAGE
DEB’S HOUSE: A ROMANIAN ORPHANAGE
 14 children in a stable home
environment
 Shelter, food, education,
healthcare …and love
 Model provides children local
access to extended family and
community ties

70. Direct Aid to People in Crisis
 Frequent on-the-ground missions
for hands-on assistance
 Year-round fund-raising events help
support home improvements &
supplemental tutors and classes

71. Direct Aid to People in Crisis
HOW CAN YOU HELP?
Promote awareness
Choose an initiative to support with
time, skills, and/or financial aid
Just Give…….what you can.
www.justgive.org
Photo by Mary Jane Alex

72. Contact Cathy Allin for more
information about how she and
Decision Insight are helping now.
cathya@decisioninsight.com
To donate to UAF go to:
www.unitedaidfoundation.org

73. Any questions for Cathy?
We welcome you to type your questions in the
‘Question & Answer’ window at any time during
today’s Webinar. We will answer as many questions as
time allows during the Q & A session following this
presentation.

74. Erika Harriford-McLaren, External
Relations, ESOMAR
 Holds a journalism degree from the University of Kansas and a
law degree from the University of San Francisco School of Law
 Previous work in industries including commercial, not-for-profit
and higher education
 Experienced in business and career development, lobbying at
various intergovernmental organizations (U.N. and OSCE –
Organisation for Security and Cooperation in Europe) and has
worked to promote transnational human rights campaigns

76. Market Research and Aiding Society
Erika Harriford-McLaren
Strategic and Corporate Communications Manager

77. ABOUT ESOMAR
MISSION
ESOMAR is the world organisation for enabling better research into
markets, consumers and societies
CORE VALUES
To support the increasing use of Market Research in
sustainability and social issues through our events,
conferences and initiatives

78. ESOMAR CONFERENCES
2009 - Leading The Way - Ethically, Responsibly, Creatively
 Research ethics on children in a digital age
 Presentation by UNICEF and Proctor and Gamble
It takes three to Tango - How UNICEF, Pampers,
and the public are working together to eliminate
Tetanus - UNICEF and P&G
 Campaign‟s “1 pack = 1 vaccine” initiative aims to help
UNICEF in its goal of eliminating newborn Tetanus by
2012
 Every two seconds since the start of the campaign in
2006, Pampers has provided a protective dose of the
Tetanus toxoid vaccine for a woman and her baby
Odyssey 2010 – The Changing Face of Market Research
 The Digital Divide
 Social Inequality
.

79. YOUNG RESEARCHER OF THE YEAR AWARD
Young Researcher of the Year Award launched in 2009.
Demonstrates how research can tackle complex global
issues and improve conditions for people across the world.
The award is part of ESOMAR‟s Developing Talent initiative
designed to enhance the skills, know-how and expertise of
future market research professionals
2009
 Global Warming – mentored by Barclaycard
 Ageing - mentored by IMS Health
 World Poverty – mentored by UNICEF
Winning submission in 2009 – Ageing and Netnography
2010
 Sustainable Development – mentored by Shell
Hydrogen
 Digital Divide – mentored by Unilever
 AIDS and Children and Youth – mentored by UNICEF

80. Global organisation that provides a platform for
• Sharing of good practice and research knowledge
• Bringing local knowledge to global level
• Increasing awareness of global initiatives.
The Next Generation
• Engage young researchers (the future) with opportunities to introduce new and
innovative research
• Address the challenging global issues facing society today
• Provide solutions to demonstrate how research can significantly improve
understanding of an issue and change the way we think and act.
Thought Leadership
• Continue to engage thought leaders across the world
• How MR should be used to gain broader insight into helping create better research
into markets, consumers and importantly society.

81. Any questions for Erika?
We welcome you to type your questions in the
„Question & Answer‟ window at any time during
today‟s Webinar. We will answer as many
questions as time allows during the Q & A session
following this presentation.

82. How can we help?

83.  Host a fundraising event within your office or local community
 Donate a percentage of sales to a charity of your choice
• i.e. Peanut Labs’ Sample for Haiti initiative
 Offer discounted services to non-profits
 Get involved with Pause to Support a Cause
 Use your vacation time that you never get to use and go to Haiti 
 Get creative!

84. Donate to any of the charities listed below by sending
a text message from your mobile device:
• American Red Cross: text “HAITI” to 90999 to donate $10
• Food for the Hungry: text “QUAKE” to 85944 to donate $10
• Give on the Go: text “YELE” to 501501 to donate $5
• International Rescue Committee: text “HAITI” to 25383 to donate $5
• Operation USA: text “AID” to 50555 to donate $10
• The Salvation Army: text “HAITI” to 52000 to donate $10
• The Salvation Army Canada: text “HAITI” to 45678 to donate $5
• Yéle Haiti: text “YELE” to 501501 to donate $5
• Yéle Haiti: text “HAITI” to 501501 to donate $10

85. Research the different
organizations to find out where
your donations are going.

86. Action Against Hunger – providing access to clean water for thousands of
families and launching immediate nutrition and sanitation programs;
www.aah-usa.org
AmeriCares – delivering medicines, medical supplies and aid to Haitian
earthquake survivors; www.americares.org
CARE – helping address immediate needs of survivors and assisting
Haitians as they rebuild their lives and communities; www.careusa.org
Doctors Without Borders – providing immediate and long-term health
care to those suffering from trauma and wounds; www.dwb.org
Habitat for Humanity – addressing shelter solutions for low-income
families affected by the Haiti earthquake; www.habitat.org
Haitian Health Foundation – bringing healing to sick and impoverished
Haitian neighborhoods and providing families with support, food and
other immediate needs; www.haitianhealthfoundation.org

87. Hope for Haiti – delivering supplies to the affected areas of Haiti and
continuing to help thousands of displaced people in desperate need of
care; www.hopeforhaiti.com
Operation USA – delivering emergency medical aid and appealing for
donations of funds from the public and corporate donations in bulk of
health care materials, water purification supplies and food; www.opusa.org
Oxfam International – delivering emergency supplies and equipment,
including clean water, buckets, water treatment kits, shelters and sanitarian
tools in response to the earthquake in Haiti; www.oxfam.org
Samaritan’s Purse – delivering emergency supplies, equipment and food to
earthquake victims in Port-au-Prince; www.samaritanspurse.org
Save the Children – delivering lifesaving supplies to the children of Haiti;
www.savethechildren.org

88. Three Angels Haiti – has been in Haiti for over 7 years, assisting orphanages
in attempts to get their children safe as well as assisting newly orphaned
and those in need with aid organizations in Haiti; www.threeangelshaiti.org
TOMS – providing shoes to children and raising donations for Partners In
Health in support of immediate response to the devastating earthquake in
Haiti; www.tomsshoes.com
UNICEF – delivering lifesaving emergency supplies and providing assistance
to unaccompanied children who have lost or become separated from their
families; www.unicef.org
World Vision – joining 7 other aid agencies to mass distribute food
provided by the World Food Program; www.worldvision.org
Yéle Haiti – using music, sports and the media to reinforce projects that are
making a difference in education, health, environment and community
development; http://yele.org/

89. What are other companies
around our community
doing to get involved?

90. Through February 15, 2010, Mileage Plan will match any members’
contributions mile-for-mile up to five million miles to support charities
involved with the relief effort, including transport for medical staff and
volunteers.
For every new Boingo Unlimited subscriber that signs up between January
21st and February 20th, 2010, a portion of the fee will be donated to Doctors
Without Borders to support their Emergency Relief Fund.
Hilton Hhonors has pledged that it will match total member donations
dollar for dollar, up to US$250,000, to assist the International Federation of
Red Cross and Red Crescent Societies’ Haiti relief efforts.
100% of proceeds from the sale of the album Hope for Haiti Now will go to
the Clinton Bush Haiti Fund, Oxfam America, Partners In Health, Red Cross,
UNICEF, United Nations World Food Programme and Yéle Haiti Foundation.
At participating Starbucks stores in the U.S. and Canada, customers are able
to make donations at store registers to benefit the Red Cross Haitian relief
efforts.

91. Q & A Session
We welcome any questions you may have regarding
the content of today’s Webinar.

92. Special thanks to each of our
presenters and also to the ARF,
ESOMAR and the MRGA for
sponsoring this Webinar!

93. Thank you for joining us!
The slide deck along with a recording of today’s
presentation will be available for download via our
website. We will be sending all attendees a link to the
slide deck as soon as it is available.
We are still accepting topic suggestions and
speaking proposals for our 2010 Webinar series. If
you have any ideas for topics you would like us to
address and/or discuss, please email Heather Milt
at heather.milt@peanutlabs.com.