DPO Global is an 'Integrated Design Studio' geared up to meet your multiple design needs. We help companies to build efficiencies by optimizing the execution function within their MARCOM Value Chain. We do this by de-coupling repurposing process from the idea generation and channelizing resources in a cost-effective process based entity.

2. WHO ARE WE?
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We are an
INTEGRATED
DESIGN STUDIO
geared up to meet your
multiple design needs.

3. Powered by Four Quarters Communication Pvt Ltd
We help Companies
BUILD
EFFICIENCIES
within their
MARCOM
Value Chain.
WHAT DO WE DO?

4. Powered by Four Quarters Communication Pvt Ltd
WHAT IS MARCOM VALUE CHAIN ?
We OPTIMIZE the
EXECUTION FUNCTION
of your Marcom Value Chain
Client’s Marcom
requirements
Creative heads /
Idea generators
Print / Broadcast /
Outdoor /
Interactive
MediaIdeaClients
• Centralized function
• Execution focused
• Process driven
• Needs economies of scale
• Can be off-shored
• Time = Money
EXECUTION

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WHY
DO YOU
NEED TO
OPTIMIZE?
BECAUSE
each Marcom need
demands a
CUSTOMIZED
RESOURCE
ALLOCATION
approach to derive
efficiencies and
economies of scale.

6. ANY BRAND /
COMPANY HAS 2 BROAD MARCOM NEEDS :
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BIG IDEA RepurposingBIG IDEA Generation
i.e. how the BIG IDEA travels / gets executed
And

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OPERATIONALLY,
these MARCOM
NEEDS define the
Marcom services
you seek
BIG IDEA
Repurposing
BIG IDEA Repurposing
Fixed
costs/
overheads
Flexible
costs/
overheads
Ideation work
Strategic approach
Needs talented
Art/ Copy Ideators
Retainership based
remuneration model
Application work
Operational approach
Needs talented
artists / operators
Rate card based/
retainership based
remuneration model
BIG IDEA
Generation
BIG IDEA Generation and

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As a result,
there’s a huge scope to
OPTIMISE the
BIG IDEA REPURPOSING…
By de-coupling
Repurposing process
from the Idea Generation,
and channelizing
resources in a
cost-effective
process-based entity.
HOW?

9. THE BENEFITS ARE MANIFOLD…
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Faster
turnaround
time
24x7
Real-time
functioning
Better
& efficient
resource
utilization
Cost
saving due
to economies
of scale
Minimized
risks of
delays

10. WHO ARE
BENEFITTING
FROM THIS ?
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DPO Global helps
some of these MNCs by creating
dedicated production hubs -
by brands, skills or by regions.
Large MNCs (e.g. HP, Pepsi) need to
manage not only their creative ideas but
also their effective mobilization.
FMCG
Banking
Retail
Education
e-commerce

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HERE ARE SOME SAMPLE CASES*
Co. Type Consumer Durable Radio Channel E-Commerce site
Situation
Task
Traditional
Approach
Time
Cost
DPO Global
Approach
Savings
Client developed new
CI/BI package
Client needed
extensive branding for
a new radio show
Client wanted smooth
timely and regular
up-dating of site
Rebranding 2000+
mktg. collaterals
Photo retouching &
editing; lang. / size
adaptations for print /
outdoor digital media
Content writing and
daily updating of 80+
products in different
categories
50% in time and Cost 40% in time and Cost 50% in time and 30% in Cost
(60 calendar days) (30 calendar days) @ 2-4 updates / hr
(Rs. 40 lakhs) (Rs. 25 lakhs) Rs.10 lakhs / month
*Due to NDA agreements, the company names have been kept confidential
Time
Cost
(28 calendar days) (20 calendar days) @ 6-9 updates / hr
(Rs. 20 lakhs) (Rs. 15 lakhs) Rs.7 lakhs / month

12. HOW DO WE
ACHIEVE THIS?
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“On-the-Go” talented team of
Graphic Artists, Designers, Writers,
Art-workers, Content Developers,
Operators, etc.
Collective Operational Experience of
over 100 years!
Dedicated 24x7 Service Support.
A Rate-card following “Value-driven”
remuneration.

13. We are EXPERIENCED!
We understand your
MARCOM VALUE CHAIN.
We know how to OPTIMIZE
Repurposing process.
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DPO
Global
MOBILIZATION OF YOUR BIG IDEA.
We excel in smartly managing the
WHY
CHOOSE US?

14. Powered by Four Quarters Communication Pvt Ltd
OUR
SERVICE
SCOPE
Covers all
important
processes &
tasks
responsible for
mobilizing your
BIG IDEA
Mobilize
your big idea
Promo /
Animation
Video
CSR
Programs
(Idea 2
Implementation)
E-mailer
adaptation
Banner Ad
Adaptations
PPT
Presentation
designing &
formatting
Image
Re-touching
ATL/BTL
Collaterals
Adaptations
BTL /
Collateral
Development
Content Writing
for e-Commerce
sites
BI / CI
Guideline
Adaptation
Language
Transcreation
On Ground
Activation
Shop-front
Adaptations
Flash
based
Viral
Videos B/W
Adaptation
Multiple
Language
Adaptation
Size
Adaptations
for multiple
Media
Packaging
Adaptations
Language
dubbing of TVC
Video
resume
Event coverage,
video & still
photography

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THANK YOU
To know how we can
help/manage your Marcom
Value chain smartly…
+91 9899037773
contact@dpoglobal.com