3. WHAT IS SNAPCHAT?
Facts:
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Developed by Evan Spiegel and Robert Murphy (Stanford University dropouts)
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About 8M Snapchat Downloads
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The App allows users to:
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Take Photos
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Record Videos
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Add Text and Drawings
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Send โSnapsโ to a โcontrolledโ recipients
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โSnapsโ can last from 1-10 seconds
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Snapchat Stories can last 24 hours and up to 25 seconds
4. SNAPCHATโS AUDIENCE
Who They Are:
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13-23 years of age
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Millennials who want to:
โข Share embarrassing or funny photos/videos
โข Share moments without anxiety of permanence
โข Use their image to speak their thoughts
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Snapchat is user-friendly / about 350M โsnapsโ are sent a day
Kevin, 18
"I use it," he said, "to send amusing things to my friends that require more than a text. They aren't things I want to post on
Facebook or Instagram and keep forever."
5. SNAPCHATโS PRODUCTS
Snapchat Stories:
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Launched in October 2013
Fun and Ephemeral
โข Link photos and videos together to create stories
โข These stories/โsnapsโ last for 24 hours
Snapchat Kidz:
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Launched in June 2013
Create photos and videos, but are not shareable
Snapchat Replays:
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TBD
Introducing Snapchat Stories
7. USER FLOW
1. Log into Snapchat
2. Take photo/video
3. Add text or drawings to image
Wishing for Summer!
4. Choose viewing time
5. Choose what friends can view
6. Send
9. KEY HIGHLIGHTS
Pros:
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Drawing/Writing on photos and videos
The image is temporary
Space is not an issue
Teaching the next generation about Snapchat
User-friendly
Cons:
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Nathan Jurgenson, Researcher for Snapchat
โSnapchat is Social Media that is temporary.โ
Megan, 14
โItโs so easy, itโs like sending a text.โ
Luke, 16
โI use this app everyday.โ
Images do not actually disappear
Sexting
10 boys (ages 13-15) in Canada arrested for sharing
explicit photos of a teenage girl
Screenshots
โข Members receive notifications
Glitches, Stolen Accounts, 4.6M Hacked