Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Multi Format Content Strategy: Making Your Assets Go As Far As Possible

20.802 visualizaciones

Publicado el

  • taking surveys for cash online? ★★★ https://t.cn/A6ybK3XL
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Sex in your area is here: ❤❤❤ http://bit.ly/2Q98JRS ❤❤❤
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Dating direct: ❶❶❶ http://bit.ly/2Q98JRS ❶❶❶
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Get Paid $25 per hour to watch YouTube videos  http://t.cn/AieX6y8B
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí

Multi Format Content Strategy: Making Your Assets Go As Far As Possible

  1. 1. MULTI FORMAT CONTENT STRATEGY Creating distributive content assets VIDEO ARTICLES INFOGRAPHICS EMAIL SOCIAL MEDIA SURVEYS BLOGS LONGFORM E-BOOKS
  2. 2. JAMES CARSON I run a media and content strategy consultancy called Digital Factoid …and a historical website called Made From History @mrjamescarson
  3. 3. Content Distribution Site Structure Analytics https://econsultancy.com/blog/64757-the-24-ingredients-for-a-delicious-content-strategy http://econsultancy.com/uk/blog/10924-could-content-marketing-replace-the-seo-department
  4. 4. DESTINATION and DISTRIBUTION
  5. 5. Maybe customers don’t go here, and never will
  6. 6. Formats Platforms The Idea User Journey https://econsultancy.com/blog/64757-the-24-ingredients-for-a-delicious-content-strategy http://econsultancy.com/uk/blog/10924-could-content-marketing-replace-the-seo-department
  7. 7. START WITH A USER JOURNEY
  8. 8. AWARENESS INTEREST DECISION ACTION AIDA Advocacy
  9. 9. HERO’S JOURNEY http://www.slideshare.net/mrjamescarson/story-telling-what-it-means-for-your-marketing http://www.smartinsights.com/content-management/content-marketing-creative-and-formats/using-storytelling-narratives-improve-marketing-mix/ Particular customer problems The customer as a persona How you help the customer overcome these problems How you help the customer master these problems How you create customer advocacy How you make new customers aware
  10. 10. A GOOD IDEA IS THE KERNEL OF STRATEGY
  11. 11. WHAT MAKES A GOOD IDEA?
  12. 12. AN IDEA IS NOTHING MORE OR LESS THAN A COMBINATION OF OLD ELEMENTS
  13. 13. TRUTHHow to get teenagers to not take up smoking
  14. 14. Cigarettes 4,000 chemicals
  15. 15. Cigarettes contain ammonia
  16. 16. so does dog poop
  17. 17. Cigarettes contain ammonia. So does dog poop.
  18. 18. Cigarettes contain ammonia. So does dog poop. CUT OUT YOUR OWN SIGN
  19. 19. Cigarettes contain ammonia. So does dog poop.
  20. 20. ONE IDEA OUTDOOR PRINT TV
  21. 21. Simply checking the boxes across every possible media channel is no longer enough to stand out. Each piece of creative should stand on its own as a great expression of the big idea. Tony Granger, Saatchi and Saatchi
  22. 22. CONTENT FORMATS
  23. 23. STOCK FLOW • Guides • How to • Category pages • News • Social updates • Blogs • Video • Infographics • Applications
  24. 24. CURATION •Referencing things that aren’t yours •Getting your community to contribute •Harnessing social to create content
  25. 25. MEAL SIZED CONTENT TYPES Snack Sized Bite Sized Regular Dinner Sized Super Sized
  26. 26. STOCK FLOW CONTENT TYPES Blog Social Product Features Product Pages Bespoke Content Updates the user of what’s happening Content Marketing for products Wow factor Rich information Stock pages for converting Flow / Curation Curation of the above, 3rd party curation Flow / Curation Flow / Stock Stock Holy Trinity
  27. 27. CONTENT PLATFORMS
  28. 28. CONTENT PLATFORMS AUDIENCE EARNED OWNED
  29. 29. CONTENT PLATFORMS AUDIENCE
  30. 30. CONTENT PLATFORMS CUSTOMER JOURNEY Awareness Interest Loyalty
  31. 31. CONTENT PLATFORMS CUSTOMER JOURNEY Awareness Interest Loyalty Small / bitesized statements Picture based statements Competitions & offers Large Assets
  32. 32. WHAT IS THE POINT OF YOUR CONTENT PLATFORMS? GOOD EXAMPLES
  33. 33. GOOD PLATFORMS DO ONE THING REALLY WELL
  34. 34. Formats Platforms The Idea User Journey https://econsultancy.com/blog/64757-the-24-ingredients-for-a-delicious-content-strategy http://econsultancy.com/uk/blog/10924-could-content-marketing-replace-the-seo-department RECAP
  35. 35. THANKS @mrjamecarson james@digitalfactoid.com VIDEO ARTICLES INFOGRAPHICS EMAIL SOCIAL MEDIA SURVEYS BLOGS LONGFORM E-BOOKS

×