© Third Nature Inc.
Three kinds of measurement data we collect
The convenient data is
▪ Goes in the DW and is used, even
if it isn’t the right measurement.
The inconvenient data is
▪ It’s not neat, clean, or designed
into most systems of operation.
The difficult and misleading data
is declarative data.
▪ What people say and what they
do require ground truth.
We need to make use of all three.
Copyright Third Nature, Inc.