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© Third Nature Inc.
Three kinds of measurement data we collect
The convenient data is
transactional data.
▪ Goes in the DW and is used, even
if it isn’t the right measurement.
The inconvenient data is
observational data.
▪ It’s not neat, clean, or designed
into most systems of operation.
The difficult and misleading data
is declarative data.
▪ What people say and what they
do require ground truth.
We need to make use of all three.
Copyright Third Nature, Inc.

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