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© Third Nature Inc. Example Bi isn't big data and big data isn't BI

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© Third Nature Inc.
Example “big data”: Web tracking data
USER_ID 301212631165031
SESSION_ID 590387153892659
VISIT_DATE 1/10/2010 0:00
SESSION_START_DATE 1:41:44 AM
PAGE_VIEW_DATE 1/10/2010 9:59
DESTINATION_URL
https://www.phisherking.com/gifts/store/LogonForm?mmc=
link-src-email-_-m100109-_-44IOJ1-_-shop&langId=-
1&storeId=1055&URL=BECGiftListItemDisplay
REFERRAL_NAME Google.com
REFERRAL_URL
http://www.google.com/search?sourceid=navclient&aq=0h&
oq=Italian&ie=UTF8&rlz=1T4ACGW_enUS386US387&q=italia
n+rose&fu=0&ifi=1&dtd=204&xpc=1KoLqh374s
PAGE_ID PROD_24259_CARD
REL_PRODUCTS PROD_24654_CARD, PROD_3648_FLOWERS
SITE_LOCATION_NAME VALENTINE'S DAY MICROSITE
SITE_LOCATION_ID SHOP-BY-HOLIDAY VALENTINES DAY
IP_ADDRESS 67.189.110.179
BROWSER_OS_NAME
MOZILLA/4.0 (COMPATIBLE; MSIE 7.0; AOL 9.0; WINDOWS
NT 5.1; TRIDENT/4.0; GTB6; .NET CLR 1.1.4322)

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