Biz:Mobile Value-Added Services (VAS) In 4G: Market Analysis And Forecasts For LTE-Based VAS 2013 - 2018.In the pre-LTE marketplace, the biggest mobile value-added services (VAS) are mobile apps and mobile advertising.
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Mobile Value-Added Services (VAS) In 4G: Market Analysis And Forecasts For LTE-Based VAS 2013 - 2018
1. Mobile Value-Added Services
(VAS) In 4G: Market Analysis And
Forecasts For LTE-Based VAS
2013 - 2018
In the pre-LTE marketplace, the
biggest mobile value-added services
(VAS) are mobile apps and mobile
advertising. This does not change
simply with the introduction of LTE, as there will only be roughly
184 million LTE subscribers globally against 7.2 billion subs
overall by year end 2013. A transformation will occur over a
period of years in which certain key mobile VAS applications will
establish a sustainable market position for the network
operators. In fact, this must occur for carriers to establish new
revenue streams for business growth beyond core voice and
data services as well as anticipated margin squeeze.
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value-added-services-vas-in-4g-market-analysis-and-forecasts-
for-lte-based-vas-2013-2018
The first part of this report assesses the current state of LTE.
The report then analyzes value-added services (VAS) in the post
LTE era. The research takes an umbrella approach as it
evaluates data, mobile advertising, and mobile apps first, and
then considers market verticals. Mind Commerce explains how
revenues are realized in each market. Mind Commerce examines
Rich Communications Suite (RCS) and Voice over LTE (VoLTE).
The report describes how the market will develop, in general,
and also evaluate what countries are likely to adopt VoLTE by
2. taking a detailed look at
infrastructure, spectrum, and the
competitive landscape in each
country.
The report includes forecasts for 2013
– 2018 for every major VAS
application category including:
Mobile Data
Voice over LTE (VoLTE)
Rich Communication Suite (RCS)
Mobile Advertising
API-based Apps
Social Networking
Coupons and Loyalty
Geo-location
Mobile Gaming
Mobile Virtual Goods
Video, TV, and Second Screen
Mobile Health
Mobile Entertainment
Machine-to-Machine (M2M)
Connected Vehicles
Public Safety
Messaging (non RCS)
Small Cell Targeted Advertising
The report includes conclusions and recommendations for
network operators, content providers, application developers,
and infrastructure providers. The Report also includes vendor
analysis from selected companies including Empirix, OpenCloud,
Openmind Networks, Samsung, and Tropo.
3. Target Audience:
OSS/BSS Solution Providers
Mobile Network Operators
Mobile Software Developers
Mobile Payment Service Providers
Handset and Tablet Manufacturers
Content and Applications Mediators
Social Commerce Vendors and providers
Mobile Marketing and Advertising Providers
Telecommunications Infrastructure Providers
Key Findings:
Challenges to carrier business include existing concerns, such
as Over-the-Top (OTT) service providers, as well as emerging
threats such as Direct (Peer-to-Peer) Communications, which
shall ironically be enabled via LTE.
Network operators must deal with the threat of these “dial
around” voice over wireless IP (or VoIP over Wireless OTT)
OTT service providers by offering their own “dialable” VoIP.
Dialable VoIP is enabled through Voice over LTE (VoLTE).
Network operators must also offer Rich Communications Suite
(RCS) as a multimedia VAS application to combat OTT
competition. Carriers must also embrace API integration with
various third-parties to offer their own VAS.
It is our strong recommendation to incumbent carriers that
they recognize that core bearer based revenues will go down
over time. They must leverage LTE infrastructure and
capabilities to offer their own differentiating capabilities
including premium-priced VAS applications
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Report Benefits:
Global and regional forecast for key
apps: VoLTE and RCS
Forecasts for 2013 – 2018 for
every major LTE VAS application
Identify challenges and opportunities for LTE services
providers
Understand the business drivers and key success factors for
VoLTE and RCS
Identify opportunities for infrastructure providers and
application developers
Understand LTE technology and supporting next generation
network infrastructure
Identify emerging opportunities including Connected Vehicles
and Small Cell Advertising
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