New innovations in digital marketing for the B2B and B2C sectors

1. B2B Marketing 2.0
The not so new frontiers of B2B marketing

2. Quick survey Who uses the following to
market their business?
• Facebook
• Twitter
• Blogging
• LinkedIn
B2B your marketing
Give Marketing 2.0 a boost
The not so new frontiers of B2B marketing

3. So how
important is
social media
really???
B2B your marketing
Give Marketing 2.0 a boost
The not so new frontiers of B2B marketing

4. If Facebook were a country only
China and India would be bigger...
B2B Marketing 2.0
The not so new frontiers of B2B marketing

5. Where
should I
start?
It depends on your
objectives
B2B Marketing 2.0
The not so new frontiers of B2B marketing

6. LinkedIn – It’s growing by 100 million per
week
Facebook for
business...
UK Search Engine Market Share - April 2011
Source: Hitwise
Source: LinkedIn March 2011
B2B Marketing 2.0
The not so new frontiers of B2B marketing

7. LinkedIn –
Company
and service
profiles
Bringing your B2B
social media together
B2B Marketing 2.0
The not so new frontiers of B2B marketing

8. LinkedIn – Banners and video
Don’t forget to
add your videos
and banners
B2B Marketing 2.0
The not so new frontiers of B2B marketing

9. LinkedIn –
Recommend Onsite
recommendations
ations for
services
Buttons for your
website
B2B Marketing 2.0
The not so new frontiers of B2B marketing

10. LinkedIn –
Share and
follow
B2B Marketing 2.0
The not so new frontiers of B2B marketing

11. LinkedIn –
Tweets and
blog posts
B2B Marketing 2.0
The not so new frontiers of B2B marketing

12. LinkedIn – Analytics
B2B Marketing 2.0
The not so new frontiers of B2B marketing

13. Social media
activity is
increasingly
an indicator
for SEO...
B2B Marketing 2.0
The not so new frontiers of B2B marketing

14. Quick survey How many of you -
• Can easily browse the internet
on your mobile phone?
• Can’t?
B2B your marketing
Give Marketing 2.0 a boost
The not so new frontiers of B2B marketing

15. If 2010 was
the year the
web got
social – 2011
is the year it
gets mobile
Source: http://cache.gawkerassets.com/assets/images/4/2010/03/090903-is-mobile-png
B2B Marketing 2.0
The not so new frontiers of B2B marketing

16. It’s not going
to stop...
Source: Morgan Stanley Research
B2B Marketing 2.0
The not so new frontiers of B2B marketing

17. Are you
targeting
local
business?
Source: http://www.panaceamobile.com/2011/03/the-mobile-market-some-interesting-
stats/mobile-stats-2/
B2B Marketing 2.0
The not so new frontiers of B2B marketing

18. Mobile and
social
Source: http://www.panaceamobile.com/2011/03/the-mobile-market-some-interesting-
stats/mobile-stats-2/

19. It all
happens
whilst
watching
TV???
Source: http://www.panaceamobile.com/2011/03/the-mobile-market-some-interesting-
stats/mobile-stats-2/
B2B Marketing 2.0
The not so new frontiers of B2B marketing

20. Get mobile...
Give your marketing a boost
Taking your B2B online marketing to the next level

21. Quick survey How many of you
• Use online video in your
marketing?
B2B your marketing
Give Marketing 2.0 a boost
The not so new frontiers of B2B marketing

22. YouTube –
The world’s
second most
popular
search
engine
Source: http://www.website-monitoring.com
B2B Marketing 2.0
The not so new frontiers of B2B marketing

23. YouTube and YouTube videos can be
video are a optimised for SEO
great SEO Much lower competition on
opportunity competitive key phrases
Makes you seem bigger
Helps you promote your
thought leadership – like being
on TV...
B2B Marketing 2.0
The not so new frontiers of B2B marketing

24. A few words Some times it is the little things
that count
on innovation
It’s not always about doing
something new, its more about
doing it better
Give your marketing a boost
B2B Marketing 2.0
The not so new frontiers of B2B marketing

25. Online is You should make frequent
moving very improvements to your website
fast Backed up by benchmarking
and testing
A detailed review and update
should be undertaken at least
every 3 years
B2B Marketing 2.0
The not so new frontiers of B2B marketing

26. Keep in touch... www.lexisclick.com
blog.lexisclick.com
twitter.com/lexisclick
linkedin.com/companies/
lexisclick-online-marketing
B2B Marketing 2.0
The not so new frontiers of B2B marketing