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Making UX Happen
              January 2013




@UXPAUK                      #makinguxhappen
Tonight’s event is sponsored by
Thanks to our hosts
Making UX Happen
                   A workshop


        Tim Loo Strategy Director, Foolproof
Jason Mesut Head of User Experience, RMA Consulting
       Markus Smet VP Products, Spreadshirt
Introducing the panel




  Markus Smet     Jason Mesut    Tim Loo
 @behumanshaped   @jasonmesut   @timothyloo




@UXPAUK                         #makinguxhappen
We love to talk about this...
Making UX happen: A UXPA Workshop
But we probably don’t talk enough about...
href="http://www.flickr.com/photos/8078381@N03/2827005993/">pareeerica</a>
It is easy to blame an organisation’s failure to
do the right thing with regard to the user
experience on the organisation
If UX practitioners genuinely want to be
agents for change, we must be doing what it
takes to make change happen.
Thanks for your top 3 barriers to
making UX happen.

Here’s what you told us...
Source: Making UX Happen survey of top 3 barriers (94 respondents)
BUSINESS                                                    UX ADVISOR

Photo Credit: http://www.flickr.com/photos/76029035@N02/6829415429   Photo Credit: http://www.flickr.com/photos/37891053@N03/3909773517
Inertia and
                     resistance to
                        change                      Driven by                               Lack of
                                                   technology                             consultant
  Politics &                   Lack of
                            senior-level
                                                 and constraints                            skills &
                                                                                          experience
organisational             client sponsor
                                for UX
     silos                                                         Low
                                          Lack of             stakeholder               Ineffective
                                                                     THE
         BUSINESSlack of
               Client
              vision, strategy
                                        commitment
                                                              engagement
                                                                   PROJECT
                                                                                      UX ADVISOR
                                                                                      communication
                                           to UX
                    and business-case
                                                                  in UX                & persuasion
 Client doesn't
    measure                                           Lack of
                              Client doesn't                               Lack of time
 or understand                 understand             budget                                Consultant
                              UX processes
the value of UX                                                                              & agency
                                                                      Lack of                attitudes
                                                                     resources



Source: Making UX Happen survey of top 3 barriers (94 respondents)
Tonight we’re looking to share, learn and
align around the required new
skills, techniques, attitudes and ways of
engaging to increase the impact of our work.
The Chatham House Rule
When a meeting, or part thereof, is held under the
Chatham House Rule, participants are free to use the
information received, but neither the identity nor the
affiliation of the speaker(s), nor that of any other
participant, may be revealed.
Photo Credit: http://www.flickr.com/photos/37891053@N03/3909773517
Join your team




  Team Markus        Team Jason    Team Tim
 @behumanshaped      @jasonmesut   @timothyloo




@UXPAUK                            #makinguxhappen
In your teams


• Think about, capture and discuss (20 minutes)
   – What are root causes?
     • The context for organisations
     • The context for stakeholders
     • The context for UX companies & practitioners



@UXPAUK                                     #makinguxhappen
Breaking into mini groups

• What can we do? (20 minutes)
   – What can we do to address root causes and raise our
     impact and effectiveness thinking about:
      • practitioner level
      • consultancy level
      • industry level


• Mini groups present back & discuss (20 minutes)

@UXPAUK                                   #makinguxhappen
Next steps

• We’ll take this stuff away and summarise
  our conclusions
• We’ll publish this on SlideShare and the
  UXPAUK website




@UXPAUK                            #makinguxhappen
Reconvene for open Q&A session




@UXPAUK                            #makinguxhappen
Thanks once again to
...and our kind hosts
@UXPAUK   #makinguxhappen

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Making UX happen: A UXPA Workshop

  • 1. Making UX Happen January 2013 @UXPAUK #makinguxhappen
  • 2. Tonight’s event is sponsored by
  • 4. Making UX Happen A workshop Tim Loo Strategy Director, Foolproof Jason Mesut Head of User Experience, RMA Consulting Markus Smet VP Products, Spreadshirt
  • 5. Introducing the panel Markus Smet Jason Mesut Tim Loo @behumanshaped @jasonmesut @timothyloo @UXPAUK #makinguxhappen
  • 6. We love to talk about this...
  • 8. But we probably don’t talk enough about...
  • 10. It is easy to blame an organisation’s failure to do the right thing with regard to the user experience on the organisation
  • 11. If UX practitioners genuinely want to be agents for change, we must be doing what it takes to make change happen.
  • 12. Thanks for your top 3 barriers to making UX happen. Here’s what you told us...
  • 13. Source: Making UX Happen survey of top 3 barriers (94 respondents)
  • 14. BUSINESS UX ADVISOR Photo Credit: http://www.flickr.com/photos/76029035@N02/6829415429 Photo Credit: http://www.flickr.com/photos/37891053@N03/3909773517
  • 15. Inertia and resistance to change Driven by Lack of technology consultant Politics & Lack of senior-level and constraints skills & experience organisational client sponsor for UX silos Low Lack of stakeholder Ineffective THE BUSINESSlack of Client vision, strategy commitment engagement PROJECT UX ADVISOR communication to UX and business-case in UX & persuasion Client doesn't measure Lack of Client doesn't Lack of time or understand understand budget Consultant UX processes the value of UX & agency Lack of attitudes resources Source: Making UX Happen survey of top 3 barriers (94 respondents)
  • 16. Tonight we’re looking to share, learn and align around the required new skills, techniques, attitudes and ways of engaging to increase the impact of our work.
  • 17. The Chatham House Rule When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed.
  • 19. Join your team Team Markus Team Jason Team Tim @behumanshaped @jasonmesut @timothyloo @UXPAUK #makinguxhappen
  • 20. In your teams • Think about, capture and discuss (20 minutes) – What are root causes? • The context for organisations • The context for stakeholders • The context for UX companies & practitioners @UXPAUK #makinguxhappen
  • 21. Breaking into mini groups • What can we do? (20 minutes) – What can we do to address root causes and raise our impact and effectiveness thinking about: • practitioner level • consultancy level • industry level • Mini groups present back & discuss (20 minutes) @UXPAUK #makinguxhappen
  • 22. Next steps • We’ll take this stuff away and summarise our conclusions • We’ll publish this on SlideShare and the UXPAUK website @UXPAUK #makinguxhappen
  • 23. Reconvene for open Q&A session @UXPAUK #makinguxhappen
  • 26. @UXPAUK #makinguxhappen