Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

UX Hong Kong 2013: UX Strategy - Redesigning business

4.784 visualizaciones

Publicado el

My Day 1 presentation to UX Hong Kong 2013 - Asia's premier experience design conference.

Publicado en: Diseño

UX Hong Kong 2013: UX Strategy - Redesigning business

  1. UX Strategy: Redesigning businessTim Loo Strategy Director, FoolproofUX Hong Kong 2013
  2. My twitter handle: @timothylooMy company: @foolproof_uxThis conference: #uxhk2013My subject: #uxstrategy
  3. So…why redesign business?
  4. Many businesses are routinelyfailing to create meaningful andmutually valuable experiences fortheir customers
  5. The experience gap Where you want to be… Business Strategy Brand Strategy How well does your organisation connect? Culture, Organisation Experience Design & Governance Capability Where you actually are… Customer Experience
  6. Some common theories
  7. Theory #1Business is evil
  8. Theory #2Business only caresabout shareholders
  9. Theory #3Business isincompetent
  10. BUSINESS UX ADVISORPhoto Credit: http://www.flickr.com/photos/76029035@N02/6829415429 Photo Credit: http://www.flickr.com/photos/37891053@N03/3909773517
  11. Maybe the root causes aren’t so sinister
  12. Proliferation of digitaltouch-points & channels
  13. Proliferation of Inward facing digital culture &touch-points & management, channels poor alignment
  14. creates
  15. Accidentaluser experience
  16. User experience strategyA long-term vision, roadmap and KPIsto align every customer touch-pointwith your brand position and businessstrategy
  17. Foolproof Experience Strategy Framework BUSINESS BRAND STRATEGY STRATEGY UX STRATEGY CULTURE, ORGANISA EXPERIENCE TION & DESIGN GOVERNANCE
  18. Foolproof Experience Strategy Framework BUSINESS BRAND STRATEGY STRATEGY CUSTOMER & BUSINESS CURRENT STATE UX VISION & PRINCIPLES ROADMAP & BENEFITS CASE METRICS, TARGETS & INCENTIVES
  19. We have the methods & toolkit…
  20. …but do we have all the skills?
  21. I asked 100 UX leaders what stops ouradvice happening in business
  22. Source: Making UX Happen survey of top 3 barriers (100 respondents)
  23. THE BUSINESS PROJEC UX ADVISOR T Inertia and resistance to change Driven by Lack of consultant technology Politics & Lack of senior-level and constraints skills & experienceorganisational client sponsor for UX silos Low Lack of stakeholder Ineffective Client lack of commitment communication vision, strategy and business to UX engagement -case in UX & persuasion Client doesnt measure Lack of Client doesnt Lack of time or understand understand budget Consultant UX processesthe value of UX & agency Lack of attitudes resources Source: Making UX Happen survey of top 3 barriers (100 respondents)
  24. To redesign business we might haveto first redesign ourselves
  25. BUSINESS UX ADVISORPhoto Credit: http://www.flickr.com/photos/76029035@N02/6829415429 Photo Credit: http://www.flickr.com/photos/37891053@N03/3909773517
  26. Let’s talk about it.
  27. Thank you.
  28. My twitter handle: @timothylooMy company: @foolproof_uxThis conference: #uxhk2013My subject: #uxstrategy

×