1. VOCABULARY
Language & Mass Communication

2. 1.denota'on 11.montage
21.discredit
2.connota'on 12.intertextuality 22.hackneyed
3.dic'on 13.superimposi'on 23.impetuous
4.colloquial 14.bias
24.inconsequen'al
5.impera've 15.bloviate 25.orator
6.logical
fallacy 16.censure 26.scru'nize
7.red
herring 17.circuitous 27.spurious
8.ad
hominem 18.condescending 28.substan'ate
9.allusion 19.demagogue 29.superfluous
10.sound
bite 20.digression 30.suppress

3. denotation
1

4. denotation
1
the
literal
meaning
of
a
word;
the
dic2onary
defini2on
(n.)

5. connotation
2

6. connotation
2
the
feeling
or
idea
that
the
word
invokes
(n.)

7. diction
3

8. diction
3
the
choice
and
use
of
words
(n.)

9. colloquial
4

10. colloquial
4
language
used
in
ordinary
or
familiar
conversa2on;
not
formal
(adj.)

11. imperative
5

12. imperative
5
a
command
or
request
that
urges
an
audience
to
act
a
certain
way
(n.)

13. logical fallacy
6

14. logical fallacy
6
an
error
in
reasoning,
o?en
due
to
misconcep2on;
some
are
meant
to
appeal
to
emo2on
(n.)

15. red herring
7

16. red herring
7
something
that
is
intended
to
be
misleading
or
distrac2ng
(n.)

17. ad hominem
8

18. ad hominem
8
an
argument
that
aBempts
to
counter
another’s
claims
or
conclusions
by
aBacking
the
person,
rather
than
addressing
the
argument
itself
(n.)

19. allusion
9

20. allusion
9
an
expression
designed
to
call
something
to
mind
without
men2oning
it
explicitly;
a
reference
to
something
(n.)

21. sound bite
10

22. sound bite
10
a
short
extract
from
a
recorded
interview,
chosen
for
its
pungency
(n.)

23. montage
11

24. montage
11
They were mollified temporarily by the calm of the
river, but George knew they could not keep running
from ranch after ranch.
piecing
together
separate
sec2ons
of
film
to
make
a
composite
whole
(n.)

25. intertextuality
12

26. intertextuality
12
integra2ng
clips
or
other
texts
to
shape
the
meaning
of
the
text
(n.)

27. superimposition
13

28. superimposition
13
During the long hours working in the field, the
monotony would wear on them little by little.
place
one
thing
(a
photo)
over
another,
typically
so
that
both
are
s2ll
evident
(n.)

29. bias
14

30. bias
14
prejudice
in
favor
or
against
one
thing,
person,
or
group
compared
with
another
(n.)

31. bloviate
15

32. bloviate
15
talk
at
length,
usually
in
a
inflated
or
empty;
talk
pompously
(v.)

33. censure
16

34. censure
16
express
severe
disapproval
of
(v.)

35. circuitous
17

36. circuitous
17
indirect;
taking
the
longest
route
(adj.)

37. condescending
18

38. condescending
18
Each one of us should strive to be dynamic so that we
are growing and looking at the world differently.
possessing
a
feeling
of
superiority
(adj.)

39. demagogue
19

40. demagogue
19
a
leader
who
seeks
support
by
appealing
to
popular
desires
and
prejudices
rather
than
by
using
a
ra2onal
argument
(n.)

41. digression
20

42. digression
20
straying
from
the
main
point
(n.)

43. discredit
21

44. discredit
21
to
harm
the
reputa2on
of;
dishonor;
disgrace
(v.)

45. hackneyed
22

46. hackneyed
22
cliched,
worn
out
by
overuse
(adj.)

47. impetuous
23

48. impetuous
23
rash,
impulsive,
ac2ng
without
thinking
(adj.)

49. inconsequential
24

50. inconsequential
24
unimportant;
trivial
(adj.)

51. orator
25

52. orator
25
lecturer;
speaker
(v.)

53. scrutinize
26

54. scrutinize
26
to
observe
or
analyze
carefully
(v.)

55. spurious
27

56. spurious
27
false
or
fake;
not
seeming
what
it
appears
to
be;
seemingly
valid,
but
not
(adj.)

57. substantiate
28

58. substantiate
28
verify;
confirm;
provide
support
(v.)

59. superfluous
29

60. superfluous
29
extra;
more
than
is
necessary
(adj.)

61. suppress
30

62. suppress
30
forcibly
put
an
end
to
(v.)