The document discusses Google Authorship and how to get verified as an author on Google. It provides prerequisites for Google Authorship including having a complete Google+ profile with a headshot photo. It describes two methods for verifying authorship - submitting a domain email ID or adding author bylines and custom links without a domain. The document also lists tips for increasing AuthorRank through activities on blogs, social networks and consistency across profiles. It concludes by discussing signals that may factor into Google's AuthorRank algorithm.

2. Connect with me
ms@IMCgroup.in
Facebook.com/MrMiteshSanghvi
@MrMiteshSanghvi

3. What is your goal?
• SOURCE

4. How do you begin?

5. What are all these ?

6. PATENTS

7. Patents Say
1. Agents are information sources
2. Multiple agents have multiple content items
3. Every agent has associated digital signatures
for identification
4. The corpus of content items from multiple
agents is created
5. Score is based upon the content items
associated with the first agent by the digital
signatures

8. Common Learnings from Patents
Get Verified
• Agentship / Authorship
Be Influential
• AgentRank / AuthorRank

9. Google Authorship

10. Google Authorship
Prerequisites

11. Google Authorship
Prerequisites
Google+
profile with
complete
details

12. Google Authorship Prerequisites
Google+
profile
photo to be
headshot

13. Google Authorship Prerequisites
Access to
the domain
where your
posts are, or,

14. Google Authorship Prerequisites
Email ID of
the domain
where your
posts are

15. Google Authorship
Method 1
With Domain Email ID

16. Google Authorship Steps
Add by-line
(by Mitesh Sanghvi)
in all posts

17. Google Authorship Steps
Visit https://plus.google.com/authorship
• Submit your Domain
Email ID
• Confirm the email
from Google you
receive in that
email id

18. Google Authorship
Method 2
Without Domain Email ID

19. Google Authorship Steps
Add by-line
(by Mitesh Sanghvi)
in all posts

20. Google Authorship Steps
Add
<a href="[profile_url]?rel=author">Google</a>
somewhere in all posts

21. Google Authorship Steps
Add Custom
Link in
Contributor to
Section in
Google+ profile

22. Google Authorship
Verification

23. Google Authorship Verification
http://www.google.com/webmasters/tools/richsnippets
Structured
Data
Verification
Tool

24. Google AuthorRank

25. Author Activities
Blog – Tweet – Post – Like – Share – Circle

26. Be There
AuthorRank Tips
Add smiling close-up Photo
Add compelling Bio
Add powerful Tagline
Add Links across accounts
Add the same photo, bio and tagline
in all social media

27. Be Original
AuthorRank Tips
Be Original. Connect with Original

28. Be Consistent
AuthorRank Tips
Be Consistent. Be Regular.

30. • Increase your
Google+ Tips
Google+ circles
• Your Circles see your
content
• Drive more traffic to
your site

32. Twitter Tips • Tweet compelling
original tweets
consistently
• Focus on getting
more retweets
• Get focused and
interested followers

34. Facebook Tips • Focus more on
getting advocates
• Use media in posts
• Write Notes
• Get more shares
and comments

35. AuthorRank Effects

36. What Signals Will Factor Into
AuthorRank?
1.The average PageRank of an author’s
content.
2.The average number of +1s and Google+
shares the author’s content receives.
3.The number of Google+ circles an author is
in.
4.Reciprocal connections to other high
AuthorRank authors.

37. What Signals Will Factor Into
AuthorRank?
5. The number and authority of sites an
author’s content has been published to.
6. The engagement level of an author’s native
Google+ content (i.e., posts to Google+).
7. The level of on-site engagement for an
author’s content (i.e., comments and author’s
responses to comments)
8. Outside authority indicators (e.g., the
presence of a Wikipedia page).

38. What Signals Will Factor Into
AuthorRank?
9. YouTube subscribers and/or engagement on
authored videos (speculation: multiple-
attribution author markup for YouTube videos
coming soon).
10.Any number of importance/authority metrics on
social networks that Google deems trustworthy
enough (Twitter, Quora, LinkedIn, SlideShare,
etc.).
11.Real world authority indicators like published
works on Google Books or Google Scholar.

39. Point to ponder
• It’s all about people - Focus on them
• People and NOT brands can be
Authors
• Become Authors and NOT
Copywriters
• Focus on Social Search too

40. Connect with me
ms@IMCgroup.in
Facebook.com/MrMiteshSanghvi
@MrMiteshSanghvi