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PR Messaging and Storytelling for Business Growth

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mschanuel

New PR strategies to help you grow your business.

1 of 25
Enterprise University Ann Marie Mayuga, AMM Communications LLC Mary Schanuel, Synergy Group Marketing Communications September 22, 2009
Today’s take-aways ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing umbrella ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why public relations? ,[object Object],[object Object],[object Object]
Communicating strengths ,[object Object],[object Object],[object Object],[object Object]
Defining your message ,[object Object],[object Object],[object Object]
Elevator Speech ,[object Object],[object Object],[object Object],[object Object],[object Object]
Anatomy of an elevator speech ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public relations tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web site review ,[object Object],[object Object],[object Object],[object Object],[object Object]
Media relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Media & the Web ,[object Object],[object Object],[object Object],[object Object]
Arketi Web Watch Media Survey ,[object Object],[object Object],[object Object],[object Object]
Journalists online
Sources for stories
Out of (web)site, out of mind ,[object Object],[object Object]
Your virtual image ,[object Object],[object Object],[object Object],[object Object]
What makes a Web site useful?
New ways to connect
Social networking*: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are they? ,[object Object],[object Object],[object Object],[object Object]
Differentiated? Oops! Share and discover what’s happening right now, anywhere in the world. Facebook helps you connect and share with the people in your life. Connects you to trusted contacts and helps you exchange knowledge, ideas and opportunities with a network of professionals. A place for people to discover and share content from anywhere on the Web.
Today’s take-aways ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

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PR Messaging and Storytelling for Business Growth

  • 1. Enterprise University Ann Marie Mayuga, AMM Communications LLC Mary Schanuel, Synergy Group Marketing Communications September 22, 2009
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.  
  • 13.
  • 14.
  • 17.
  • 18.
  • 19. What makes a Web site useful?
  • 20. New ways to connect
  • 21.
  • 22.
  • 23. Differentiated? Oops! Share and discover what’s happening right now, anywhere in the world. Facebook helps you connect and share with the people in your life. Connects you to trusted contacts and helps you exchange knowledge, ideas and opportunities with a network of professionals. A place for people to discover and share content from anywhere on the Web.
  • 24.
  • 25.