The document outlines an FBI marketing strategy update. It discusses objectives to increase awareness of career opportunities through targeted advertising. Research found most young people are unaware of FBI jobs. The strategy will advertise on campuses and online to reach students and recent graduates. It allocates budgets and outlines plans for creative content, media placement, and public relations activities like press releases, informational sessions, and distribution to publications over several weeks to promote FBI careers.

1. STRATEGY UPDATE OCTOBER 22, 2008 FROM

4. BUDGET

5. ALLOCATIONS Department Budget AGENDA OBJECTIVES BUDGET RESEARCH CREATIVE MEDIA PR WRAP-UP BUDGET

6. RESEARCH

11. AGENDA OBJECTIVES BUDGET RESEARCH CREATIVE MEDIA PR WRAP-UP RESEARCH SURVEY RESULTS

14. MEDIA

17. PUBLIC RELATIONS