Has the internet changed advertising
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Using the principles of advertising to answer the question as to whether the internet has changed advertising.
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Has the internet changed advertising
- 1. Has the Internet Changed Advertising? Digital Spark Marketing
- 2. “ advertising is the fee for being unremarkable” - Robert Stephens Digital Spark Marketing
- 4. 9 Principles of Advertisement Success Digital Spark Marketing
- 5. Grab and hold the viewers attention … make the ad interesting Digital Spark Marketing
- 6. Stop interrupting what people are interested in, and be what people are interested in. Digital Spark Marketing
- 7. People don’t read ads. They read what interests them, and sometimes that happens to be an ad. Digital Spark Marketing
- 8. Define a value proposition (VP) distinctive from your competition Digital Spark Marketing
- 9. Does the VP give customer reason to buy product, service ? Digital Spark Marketing
- 11. Create a clear, simple message that the reader quickly understands Digital Spark Marketing
- 12. Pictures / visuals much better than words ! Digital Spark Marketing
- 13. Image Counts Digital Spark Marketing
- 15. “ YOU JUST CAN’T SAY IT. YOU HAVE TO GET PEOPLE TO SAY IT TO EACH OTHER” - James Farley, CMO ford Digital Spark Marketing
- 16. Be sure your message is relevant to your target customer set Digital Spark Marketing
- 17. One message does not fit all Digital Spark Marketing
- 18. It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few. Digital Spark Marketing
- 19. Define your positioning … your frame of reference Digital Spark Marketing
- 21. Clearly link the advertisement to your brand Digital Spark Marketing
- 22. Does it clearly illustrate what brand it represents? Will customers remember? Digital Spark Marketing
- 24. Amplification - does audience respond in the manner you desire? Digital Spark Marketing
- 26. Does the advertisement build on the current value of the brand? Digital Spark Marketing
- 28. Is the advertisement a component of an integrated marketing campaign? Digital Spark Marketing
- 30. Conclusion to question … has the internet changed advertising? Digital Spark Marketing
- 31. No … same principles still applied in basically same fashion Digital Spark Marketing
- 32. FINAL THOUGHTS Digital Spark Marketing
- 33. Information is cheap. Attention is expensive. Time is priceless. Digital Spark Marketing
- 34. It’s not what advertising does with the consumer. It’s what the consumer does with advertising. Digital Spark Marketing
- 35. Thank You ! • www.digitalsparkmarketing.com • Mike@digitalsparkmarketing.com • Digitalspark.tumblr.com • Twitter: @mikeschoultz Digital Spark Marketing