Welding Electrode Making Machine By Deccan Dynamics
Folder Media & Absolute Radio Presentation to PHD
1. Social Media in our Daily Lives
Matt Deegan Christian O’Connell
Folder Media Absolute Radio
@matt @OC
foldermedia.co.uk absoluteradio.co.uk/breakfast
mattdeegan.com
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3. 1. Social Networks
2. Behaviour Shifts
3. Video
4. App Usage
5. Radioplayer
6. Digital Radio Strategies
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8. DAB Digital
Digital Radio
Television
Analogue Radio
Internet Podcasts
Radio
Radioplaye Social
r Networks
Station
Websites YouTube
Mobile Email
Marketing
Apps SMS
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13. App Stats Example
300,000 people used Absolute Radio’s apps in
May, generating 2.1million listening sessions.
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17. Radioplayer Data
• 6.7 million unique users listen through Radioplayer
each month
• 28 million Radioplayer consoles were launched or
switched by those users
• Grown from 157 stations at launch, to 300 now –
with even more to come
• About 20% of Radioplayer users are sampling
more than one station
21. • 1993: National AM Radio Station
• 1995: Added London FM Licence
• 1999: Added National DAB Coverage
• Also broadcasts online, through digital television and mobile
Main Service:
• Reach: 1.7m/week
• Hours: 13.1m/week
24. Absolute’s Digital Success
• Driven by hours growth
• Well-formatted, understandable stations
• Strong multi-platform distribution
• Well-promoted on existing stations
25. •Independently Owned
•Coverage:
• National DAB
• Digital Television
• Online
• Mobile
•Audience
• 861,000 listeners
• 6,983,000 hours
26. • Traditional advertising and sponsorship
• CRM with VIPs
• Strong ticketing strategy
• Music advertising
27. Planet Rock’s Success
• Consistency – they’ve been around for 10 years
• Nationwide distribution
• Strong, popular format, un-used by other
broadcasters – ‘classic rock’
• Focus on listeners and retailing direct to them
29. • Diverse Products:
• Radio
• Web
• Video
• App
• Podcasts
• Events
• Approach
• Few spots
• Mainly SPI
• Client Direct
30. Fun Kids Success
• Super-low cost base
• All elements of the operation are non-traditional
• Targets sectors that spend little money on radio
• A kids brand that sells and serves across web,
email and radio
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32. Extensions...
• Are non-radio operators
• Use radio to reach audiences
• Do not care about the traditional operators
• Do not argue about platforms, they get on with
reaching listeners.
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35. Social Media in our Daily Lives
Matt Deegan Christian O’Connell
Folder Media Absolute Radio
twitter: @matt @OC
web: foldermedia.co.uk absoluteradio.co.uk/onair/breakfast
web: mattdeegan.com