1.
Social Media in Business.
IS 460 –Fall 2012
Presented by Jesse Burns, Jordan Meyers, and Michael Siakpere

2.
Agenda.
• Introduction – what is social media?
• Internal/external communications
• Infrastructure
• Pros/Cons
• Live demonstration

3.
What is social media?
• Relatively new (first known use in 2004)
• Fluid
• Based on interpretation
• Much variation, some overlap
• May be broken down into sub-categories:
• Photo Sharing
• Blogging
• Video Sharing
• And much, much more!

4.
Social Media - Defined.
Constant Contact
• Tools that allow the sharing of information and creation of
communities through online networks of people.
Cardinal Business Group
• This is a marketing practice that emphasizes the ability of
social websites and services to attract visitors to your website
and build a positive reputation.

5.
Social Media – Defined.
Merriam-Webster
• forms of electronic communication through which users
create online communities to share information, ideas,
personal messages, and other content
Step Forth
• This is comprised primarily of internet based tools for
discussing and sharing information on both personal and
business levels.

6.
Important Terminology.
• Platform • Viral
• Influence
• Engage
• #hashtag
• Tag
• Like
• Friend • UGC
• Follow • Web 2.0
• Tweet • SEO
• Trend or Trending

7.
History of social media.
CompuServe (1969)
• First major US commercial internet provider
Usenet (1979)
• Early bulletin that connected Duke University and the
University of North Carolina
America Online (1985)
• Infamously known for “you’ve got mail”
• Instant Messaging, chat rooms
• Message Boards

8.
History of social media.
TriPod (1992)
• Community online for college students
Friends Reunited (1999)
• First online social network to achieve prominence, was
founded in Great Britain to relocate past school pals
Friendster (2002)
• First social networking website open to U.S. public
• Grew to three million users in three months

9.
Social Media – Today.

10.
Why is it important?
“Embracing social media isn’t just a
bit of fun, it is a vital way to
communicate, keep your ear to the
ground and improve your
business.”
- Richard Branson

11.
Why is it important?
• One of the fastest growing free benefits of technology today
• No longer thought of as a fad or trend
• Social media has become a must have for any business
seeking to secure a place in both the traditional and digital
marketplace
• Becoming a large part of how businesses do business
• Recruiting
• Hiring
• Background checks
• Marketing
• Communicating

12.
Why is it important?
• E-mail communication becoming mute
• Websites are now considered “dinosaurs”
• Competitive intelligence analysis
• Analytics and mobile computing
• Knowledge of social media becoming a desired hiring trait
• Standard competency for IT/IS students
Business are continuing to look for low-cost solutions to
their growing communication problems!
• How to we engage our employees?
• How do we engage our clients/customers?

13.
I’m tired of
hearing
I like
“Hopper”
pizza!
commercials
from Dish
Mr. Roger’s
neighborhood
rocks!

14.
Social Media.
Two type of social media platforms:
- External
- Internal

15.
Social Media – external communication
• Normally thought of as “social media”
• Generally used to communicate outside of a business
• Peer-to-peer communication
• People transform from content readers to content
publishers

16.
Social Media – external communication
• Communities
• Fan Pages
• Immediate assistance
• Promote products and services
• Reviews
• Customer Feedback
• Communication forum

17.
R&D
Stock
shows
prices are
that…
up 3% this
quarter!
How can we
help others in
the
community?

18.
External Social Media.
• Used to share entertainment media
• Viral videos
• Channels
• Embedded Video
Images are copyright of their respective companies.

19.
External Social Media.
• F2F Conferencing for Friends
• Say “Hello” to Grandma
Images are copyright of their respective companies.

20.
External social media.

21.
External social media.
Images are copyright of their respective companies.

22.
Internal Social Media.
• Forms of media used within business
• Used to collaborate
• Can be used in large and small organizations
Images are copyright of their respective companies.

23.
Internal Social Media.
• Real-time video collaboration
• Conference bridge
• Screen sharing
• Mobile Platforms
• Phones
• Tablets
Images are copyright of their respective companies.

24.
Internal Social Media.
• Professional video conferencing
• Collaborate across widespread organization
• Screen sharing
Images are copyright of their respective companies.

25.
Internal Social Media.
• Facebook for employees
• Company specific
• Allows for team collaboration
Images are copyright of their respective companies.

26.
Microsoft Lync.
• Business IM
• Collaboration

27.
How do they all relate?
• All can be used to make business better
• Doesn’t need paid form of social media

28.
Take advantage of free!
Facebook, Twitter, and Youtube
• Used to spread information about company
• Updates about new products and Services via
Twitter
• “How to” videos via Youtube channel
• Advertising via Facebook
Examples
• UWEC Blugold Minute
• Engadget (product tours)

29.
Social Media - Need for investing?
Real Time Collaboration (Screen Sharing)
• GoToMeeting - $500/year
• Yammer – Free - $15/user/month
Video Conferencing (Hardware Based)
• Polycom System - $5000+
• Monitor
• Console
• Additional hardware/software

30.
Social Media - Infrastructure.
High Speed Internet Connection
• Video Conferencing
• 2.3 Mbps Average (Polycom) per link + 20%
• Facebook
• 28% of Total Bandwidth
• Youtube
• 5 MB/minute/video

31.
Social Media - Infrastructure.
Desktop
• Youtube
• 500 MHz or faster processor
• 128 MB of memory
• 64 MB video memory
• Skype
• 1 GHz or faster processor
• 256 MB of memory
• DirectX v9 or above

32.
Social Media - Infrastructure.
Server
• Microsoft Lync
• Quad-core 2.0 GHz or higher
• 16 GB of memory
• 10,000 RPM disk drive (72 GB Free)
• 1 Gbps network link

33.
Social Media - Facts & Trends.
1 of every 6 minutes spent online is on a social media
platform
56% of Americans have a profile on at least one social
networking site
Fortune 100 company names are mentioned more than 10
million times/month

34.
Social Media - Facts & Trends.
87% of the Fortune 100 now use social media – with
twitter being the most popular
75 of the Fortune 100 companies use LinkedIn in their
corporate hiring process

35.
Social Media - Facts & Trends.

36.
Social Media - Statistics.
 54% of U.S. companies say they’ve banned workers
from using social networking sites like Twitter, Facebook,
LinkedIn, and MySpace
19% of companies allow social networking use only for
business purposes
 16% allow only limited personal use

37.
Social Media - Pros.
 Boosts employee morale
 Help in solving problems or questions
 Increased recruitment efforts
 Employees build social media knowledge
 Everyone wants to belong to something

38.
Social Media - Pros.
 Significant cost savings
 Many free social media platforms
 Facebook, Google+, Linked In
 Accessibility
 Many are accessible via the internet
 No need to have software downloaded
 Integration
 Video, document sharing, chat all-in-one

39.
Social Media - Cons.
 Productivity loss
 Security and privacy concerns
 Recruitment decision risks
 Inappropriate online behavior

40.
Social Media - Cons.
 Ownership of information
 Concerns over who owns the content
uploaded to cloud services
 Retrieving information
 Accessibility concerns
 Connectivity issues
 Bandwidth, flash player, wireless
connection, etc.

41.
Example/Demo.

42.
Questions?