6. Benefits of Lean
• Be More Innovative
• Be More Successful
• Stop Wasting Time
• Stop Wasting Money
7. No Time to Waste
• Ideation: Craft Beer Flash Sale Site
• Validation: Flash Sales Sites Success +
Beers sites online (Resegmented /
Niche)
• Recruited an expert
• Measure: Survey
8. Survey Says
• Biggest Frustration
Access to craft beer (69%)
Information about craft beer (14%)
• Ideal Solution
Site/method to purchase craft beer easier (65%)
Some sort of exclusive club/group (27%)
Better info about beer (22%)
• Potential Issues
damage in shipping/freshness/ etc (37%)
Shipping costs (28%)
legal issues (13%)
Want to see beer in person before buying (4%)
Have no issues buying beer online (22%)
9. Back at it!
• Iteration: Craft Beer Sales + Community
• Validation: Survey results
• Build: Naming Resources
• www. visualthesaurus.com
• www.onelook.com
• www.wordlab.com
• www.onlinegenerator.com
15. Applied Lean
• Market Type: Figure it out
• Existing / Resegmented / Niche / New
• Establish “year one objectives”
• Positioning (Company and Product)
• Launch (Company and Product)
• Demand Creation (Ad, PR, Shows/Conferences)
• Customer Creation (Various methods)
16. Do it Yourself!
Comprehensive Lean Startup Resources
Lean Startup 101 by Eric Ries
Top 5 Myths About the Lean Startup by Eric Ries
The Startup Pyramid by Sean Ellis
"Why Accountants Don't Run Startups" by Steve Blank
Customer Development Case Study: Dropbox by Drew
Houston
Pivot Case Study: KISSmetrics by Hiten Shah
The Lean Startup Seedcamp Edition by Eric Ries
17. Do it Yourself!
www.Launchbit.com
If you wish to purchase a guidebook
detailing these steps and more for
reference you may receive 50% off
of the $49.99 purchase price.
18. Kelley Boyd @msksboyd
Thanks for your
Participation and
Attendance!
#thinkexperience
Editor's Notes
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\nComprehensive Lean Startup Resources\nLean Startup 101 by Eric Ries\nTop 5 Myths About the Lean Startup by Eric Ries\nThe Startup Pyramid by Sean Ellis\n"Why Accountants Don't Run Startups" by Steve Blank\nCustomer Development Case Study: Dropbox by Drew Houston\nPivot Case Study: KISSmetrics by Hiten Shah\nThe Lean Startup Seedcamp Edition by Eric Ries\n\n\n
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\nComprehensive Lean Startup Resources\nLean Startup 101 by Eric Ries\nTop 5 Myths About the Lean Startup by Eric Ries\nThe Startup Pyramid by Sean Ellis\n"Why Accountants Don't Run Startups" by Steve Blank\nCustomer Development Case Study: Dropbox by Drew Houston\nPivot Case Study: KISSmetrics by Hiten Shah\nThe Lean Startup Seedcamp Edition by Eric Ries\n\n\n