"Beyond the Hype of Influence” with Pierre-Loic Assayag, CEO, Traackr
•
1 recomendación•1,013 vistas
The document discusses leveraging influencer marketing and public relations. It notes that influence is contextual and depends on factors like industry, geography, and audience. The presentation provides seven golden rules for unleashing real value from influencer communication, including focusing on the vital few influencers that drive most impact, using both automated and qualitative analysis, being strategic with goals and measurement, building relationships, and driving value over hype. It also shares a case study of a successful influencer campaign for USA for UNHCR that increased key purchases and website traffic.
Recomendados
Recomendados
Más contenido relacionado
Destacado
Destacado (9)
Más de MSL
Más de MSL (20)
Último
Último (20)
"Beyond the Hype of Influence” with Pierre-Loic Assayag, CEO, Traackr
- 1. BEYOND THE HYPE OF INFLUENCE UNLEASHING THE POWER OF PUBLIC RELATIONS PRSA COUNSELORS ACADEMY 2012 Monday, May 7, 2012
- 2. DEMYSTIFY the influencer hype Monday, May 7, 2012
- 3. TO UNLEASH the value of influencer communication Monday, May 7, 2012
- 4. WHO’S MOST INFLUENTIAL? VIVEK KEVIN MG NELLIE EZRA WADHWA PHO SIEGLER HUANG KLEIN ERIN SETH MARTIN ROBERT RENAI BURY GODIN TANTOW SCOBLE LEMAY SARAH BRAD JESSICA LIRAN ROBERT EVANS FELD SPIEGEL ZELKHA LLEWELLYN Monday, May 7, 2012
- 5. KLOUT: VIVEK KEVIN MG NELLIE EZRA WADHWA PHO SIEGLER HUANG KLEIN ERIN SETH MARTIN ROBERT RENAI BURY GODIN TANTOW SCOBLE LEMAY SARAH BRAD JESSICA LIRAN ROBERT EVANS FELD SPIEGEL ZELKHA LLEWELLYN Monday, May 7, 2012
- 6. PEERINDEX: VIVEK KEVIN MG NELLIE EZRA WADHWA PHO SIEGLER HUANG KLEIN ERIN SETH MARTIN ROBERT RENAI BURY GODIN TANTOW SCOBLE LEMAY SARAH BRAD JESSICA LIRAN ROBERT EVANS FELD SPIEGEL ZELKHA LLEWELLYN Monday, May 7, 2012
- 7. TWEET LEVEL: VIVEK KEVIN MG NELLIE EZRA WADHWA PHO SIEGLER HUANG KLEIN ERIN SETH MARTIN ROBERT RENAI BURY GODIN TANTOW SCOBLE LEMAY SARAH BRAD JESSICA LIRAN ROBERT EVANS FELD SPIEGEL ZELKHA LLEWELLYN Monday, May 7, 2012
- 8. TWEET GRADER: VIVEK KEVIN MG NELLIE EZRA WADHWA PHO SIEGLER HUANG KLEIN ERIN SETH MARTIN ROBERT RENAI BURY GODIN TANTOW SCOBLE LEMAY SARAH BRAD JESSICA LIRAN ROBERT EVANS FELD SPIEGEL ZELKHA LLEWELLYN Monday, May 7, 2012
- 9. WHO’S most influential? VIVEK KEVIN MG NELLIE EZRA WADHWA PHO SIEGLER HUANG KLEIN ERIN wrong question SETH MARTIN ROBERT RENAI BURY GODIN TANTOW SCOBLE LEMAY SARAH BRAD JESSICA LIRAN ROBERT EVANS FELD SPIEGEL ZELKHA LLEWELLYN Monday, May 7, 2012
- 10. now, if you ask TRAACKR... Monday, May 7, 2012
- 11. WHO’S MOST INFLUENTIAL? VIVEK KEVIN MG NELLIE EZRA WADHWA PHO SIEGLER HUANG KLEIN ERIN SETH MARTIN ROBERT RENAI BURY GODIN TANTOW SCOBLE LEMAY SARAH BRAD JESSICA LIRAN ROBERT EVANS FELD SPIEGEL ZELKHA LLEWELLYN Monday, May 7, 2012
- 12. WHO’S MOST INFLUENTIAL? VIVEK KEVIN MG NELLIE EZRA WADHWA PHO SIEGLER HUANG KLEIN ERIN it depends... SETH MARTIN ROBERT RENAI BURY GODIN TANTOW SCOBLE LEMAY SARAH BRAD JESSICA LIRAN ROBERT EVANS FELD SPIEGEL ZELKHA LLEWELLYN Monday, May 7, 2012
- 13. IN AUTOMOTIVE / HYBRID / UK VIVEK KEVIN MG NELLIE EZRA WADHWA PHO SIEGLER HUANG KLEIN ERIN SETH MARTIN ROBERT RENAI BURY GODIN TANTOW SCOBLE LEMAY SARAH BRAD JESSICA LIRAN ROBERT EVANS FELD SPIEGEL ZELKHA LLEWELLYN Monday, May 7, 2012
- 14. IN INVEST / TECH / B2C / EARLY VIVEK KEVIN MG NELLIE EZRA WADHWA PHO SIEGLER HUANG KLEIN ERIN SETH MARTIN ROBERT RENAI BURY GODIN TANTOW SCOBLE LEMAY SARAH BRAD JESSICA LIRAN ROBERT EVANS FELD SPIEGEL ZELKHA LLEWELLYN Monday, May 7, 2012
- 15. INFLUENCE IS NOT INFLUENCE IS ONE UNIVERSAL SCORE CONTEXTUAL QUANT/QUAL MAGIC HARD WORK AFTER THOUGHT A COMMITMENT PERSUASION COLLABORATION PAID MEDIA EARNED MEDIA Monday, May 7, 2012
- 16. beyond THE HYPE OF INFLUENCE Monday, May 7, 2012
- 17. TRAACKR DATA ANALYSIS 2011 EXPERT SURVEY CASE STUDIES Monday, May 7, 2012
- 18. 7 GOLDEN RULES TO UNLEASH REAL VALUE FROM INFLUENCER COM Monday, May 7, 2012
- 19. 1 LAW OF THE VITAL FEW Monday, May 7, 2012
- 20. 3% 3% PEOPLE = 90% IMPACT Monday, May 7, 2012
- 21. 3% APPS HEALTH 3% HYBRID 3% Monday, May 7, 2012
- 22. 1. ADVERTISING’S ACHILLES’ HEEL 2. RELEVANCE > POPULARITY 3. FIND THOSE WHO MATTER Monday, May 7, 2012
- 23. 2 BOTH ART AND SCIENCE Monday, May 7, 2012
- 24. Search Score Rank Track Monday, May 7, 2012
- 25. Monday, May 7, 2012
- 26. COGNITIVE BLINDNESS Monday, May 7, 2012
- 27. Search Score Rank Track Monday, May 7, 2012
- 28. START WITH AUTOMATED & END WITH QUALITATIVE HUMAN ANALYSIS Monday, May 7, 2012
- 29. 3 BE STRATEGIC Monday, May 7, 2012
- 30. SET GOALS DISCOVER LISTEN ENGAGE MEASURE Monday, May 7, 2012
- 31. 4 BUILD A RELATIONSHIP Monday, May 7, 2012
- 32. 1. PROVIDE VALUE 2. BE RELEVANT 3. BE GENUINE Monday, May 7, 2012
- 33. “It’s a marriage not a date” Monday, May 7, 2012
- 34. 5 MEASURE WHAT MATTERS AND GAIN ACCESS Monday, May 7, 2012
- 35. Monday, May 7, 2012
- 36. 1 ENGAGEMENT METRICS 2 WEBSITE TRAFFIC 3 BRAND MENTIONS 4 SALES 5 SENTIMENT Monday, May 7, 2012
- 37. 6 NO SILVER BULLET NO BLACK MAGIC Monday, May 7, 2012
- 38. “Success is for those who show up” Woody Allen Monday, May 7, 2012
- 39. 7 DRIVE WITH VALUE, NOT HYPE Monday, May 7, 2012
- 40. CASE STUDIES Monday, May 7, 2012
- 41. BLUE KEY CAMPAIGN SHONALI BURKE - MSL WASHINGTON DC Monday, May 7, 2012
- 42. The Case of the Blue Key Used with permission from USA for UNHCR www.thebluekey.org ©2011 43 Monday, May 7, 2012
- 43. 2011 Goal: 6K Keys by Dec. 31 Used with permission from USA for UNHCR ©2011 44 Monday, May 7, 2012
- 44. Bloggers aka Blue Key “Champions” Tracking links were key (no pun intended) Used with permission … from Facebook, Twitter, email newsletters, blog, etc… from USA for UNHCR ©2011 45 Monday, May 7, 2012
- 45. Blue Key Champions Drove the Conversation Secret Facebook Group Blog posts Email outreach Twitter #bluekey “tweetathon” LinkedIn YouTube Used with permission from USA for UNHCR ©2011 46 Monday, May 7, 2012
- 46. The first tweetathon (June) saw: Involve the Community • 258 people/1,524 tweets with #bluekey • 169% increase in web traffic • >50% of key purchases that week Used with permission from USA for UNHCR ©2011 47 Monday, May 7, 2012
- 47. Analytics Tell Stories… … and Measurement Shapes Strategy Used with permission from USA for UNHCR ©2011 48 Monday, May 7, 2012
- 48. THANK YOU! www.mslgroup.com www.traackr.com shonali.burke@mslgroup.com pierreloic@traackr.com Monday, May 7, 2012
- 49. Monday, May 7, 2012