MSLGROUP Innovation Catalysts Network consists of 150+ MSLGROUP agency leaders, practice leaders and client leaders, who share insights with each other to co-create new and innovative client offerings. For more, see: http://peopleslab.mslgroup.com

1. MSLGROUP Peopleʼs Lab:
Innovation Catalysts Network#

2. What is Peopleʼs Lab?#

3. Peopleʼs Lab: Crowdsourcing Insights &
Innovation#
Peopleʼs Lab is MSLGROUPʼs proprietary crowdsourcing platform and
approach that helps organizations tap into peopleʼs insight for
innovation, storytelling and change.#

4. Peopleʼs Lab crowdsourcing platform#
The Peopleʼs Lab crowdsourcing platform comes with four pre-
configured crowdsourcing applications, each with its own theme. #
1# 2# 3# 4#
Expertise Innovation Research & Contest &
Request! Challenge Insights Network# Activation
Network# Network# Moderators post Network#
Community Moderators post scenarios and Community
members post innovation community members post
requests for challenges and members post their multimedia content
expertise and community stories and and comment/ vote
respond to othersʼ members post their comment/ vote on on othersʼ content.
request by insights and othersʼ stories. The The most popular
contacting them, or comment/ vote on most popular story content is
sharing an insight. othersʼ insights. themes are showcased.#
The most popular The most popular showcased.#
open requests are insights are
showcased.# showcased.#

5. Peopleʼs Lab insights and foresights approach#
The Peopleʼs Lab crowdsourcing platform also enables our distinctive
approach for distilling insights and foresight from conversations and
communities.#
1# 2# 3# 4#
Organic MSLGROUPʼs own Custom insight Deep dive
conversation insight communities! ethnographic
analysis! communities! # research #
# # # #
To identify themes To track important To create insights To tie together
from social web trends over time.# to solve a specific insights via
conversations.# problem.# immersion into
communities.#
Photo from novecentino on Flickr#
#

6. What is MSLGROUP Innovation
Catalysts Network?#

7. MSLGROUP Innovation Catalysts Network#
MSLGROUP Innovation Catalysts Network consists of 150+ MSLGROUP
agency leaders, practice leaders and client leaders, who share insights with
each other to co-create new and innovative client offerings.#
Note: The Innovation Catalysts Network is only open to MSLGROUP employees.#
#

8. How to use the Innovation
Catalysts Network?
(Only for MSLGROUP employees)#

9. Step 1: Log into Peopleʼs Lab#
Log into the Peopleʼs Lab network by clicking on the “Login (For
Members)” link at http://peopleslab.mslgroup.com. If you have forgotten
your password, rest it by clicking on the “forgot password” link.#
Note: The Innovation Catalysts Network is only open to MSLGROUP employees.#

10. Step 2: Explore the Innovation Catalysts
Network#
You can share insights in response to “scenarios” created by the
moderators, to co-create new and innovative client offerings. You can
also vote and comment on othersʼ insights.#
1. Go to the public
Peopleʼs Lab website.#
1# 2# 3# 4# 5# 6# 7# 8# 2. Go to the homepage
of the private Peopleʼs
Lab network.#
3. Read community
manager blog.#
4. Explore most
popular people and
insights.#
5. Explore other
people on the network.#
6.Select your network
from the dropdown
menu.#
7. Explore everyoneʼs
activity on the network.#
8. Explore and edit
your own profile.#
#
Note: The Innovation Catalysts Network is only open to MSLGROUP employees.#

11. Step 3: Share your own insights#
All Peopleʼs Lab networks have a Tumblr-like rich input interface which
allows you to add your insight as text, photo, video, or link, without
screenshots or embed codes.#
1# 2# 3# 4# 5#
1. Add an insight as
rich text.#
2. Upload an image.#
3. Add a YouTube
link and the video is
automatically
embedded.#
4. Upload a file. #
5. Add a link and
the screenshot is
automatically
captured.#
Note: The Innovation Catalysts Network is only open to MSLGROUP employees.#

12. Step 4: Vote or comment on othersʼ insights#
Vote or comment on othersʼ insights. These show up on the network
activity stream on the homepage and the dashboard. You get points for
each action. The leaderboards are compiled based on points. #
Note: The Innovation Catalysts Network is only open to MSLGROUP employees.#

13. For more, see:
http://peopleslab.mslgroup.com #