In Part I of this two-part series on mobile engagement, we take a look at how mobile phones, and smart phones apps are changing how we live, work, and evolve socially. This issue features fresh insights and the hottest cases from the recent Mobile World Conference (MWC) and South by Southwest (SXSW), courtesy of Adrian Rosenthal (@neurosenthal), Head of Digital & Social - MSL Germany, and Alice Hu (@alicehu), Deputy Digital Lead at MSLGROUP Asia.
Inside, you’ll find eight initiatives that indicate the swift adoption of wearables, people’s demands that mobile devices and apps offer real value, and the latest social networks. Also, as a bonus – Alice Hu highlights why brands should place mobile at the heart of their communications approach.
We hope you enjoy this issue. Let us know what you think at @PeoplesLab and stay tuned for Part 2 of this series. Connect with us on Twitter @msl_group.