Bob Cavezza is founder at EasyUnsubscriber.com,a Builder at Ibuildmvps.com, Blogger at Foundersblock.com, and lives in Boston. EasyUnsubscriber is a tool that allows people to unsubscribe from all emails they don't want in 5 minutes. Bob shared his lessons learned on building EasyUnsubscriber from the ground up as an MVP, and how he arrived at the decision to discard this MVP at the June 2011 meetup of the Lean Startup Circle Boston.