Marcelo Soares

São Paulo Area, Brazil, SP Brazil

Journalist, data cruncher, analytics aficionado & instructor

I was the first audience and data editor at Folha de S.Paulo, the leading newspaper in Brazil and one of the main news brands here. During four years, My analytic work helped the newsroom understand better what they were producing and what effect it had. Now, I'm off the newsroom to focus on digital and data projects, with Folha and other companies. My profile as a journalist is very versatile. I have reported for Brazilian and international print and online media, and for a while I have even been a MTV commentator on politics, no less. In the mid-2000s, I have worked for nonprofit organizations which work on investigative journalism and government accountability issues. And since 2003 I...