2010 Trends in Marketing and Advertising
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A recap of my first trip to SXSW. I presented this to my team back at my $largecompany to share the insights I gained from attending. Credit: The majority of this content comes from other people, who are credited in the slides.
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2010 Trends in Marketing and Advertising
- 1. Trends in Marketing & Advertising 2010
- 5. the mind is 95% subconscious http://www.flickr.com/photos/9400309@N03/2846446982/
- 6. simply put: we have very little understanding of our own wants
- 7. http://www.justdesktopwallpapers.com/images/filmstv/simpsons/1280/homer-simpson-wallpaper-brain.jpg
- 10. Jams 6 24 Approach 40% 60% # Try 1.38 1.5 Buy 30% 3% Dan Ariel, Predictably Irrational Iyengar, Lepper (2000)
- 11. decoy products
- 12. Dan Ariel, Predictably Irrational
- 13. 16% 0% 84% Dan Ariel, Predictably Irrational
- 14. 16% 68% 0% 84% 32% Dan Ariel, Predictably Irrational
- 15. in reacting we are more similar
- 16. in reacting we are more similar in expressing we are more dissimilar
- 17. in reacting we are more similar in expressing we are more dissimilar Neuromarketing
- 18. there is no language to express what people truly love
- 19. neuromarketing isn’t new principles in science http://www.idsnews.com/news//mfiles/photos/0000-02-1190485149.jpg
- 20. neuromarketing isn’t new principles in science it’s new attributes that we couldn’t previously express http://www.idsnews.com/news//mfiles/photos/0000-02-1190485149.jpg
- 23. brains pay attention to what brains care about, not necessarily what the conscious mind cares about. Stephen Anderson
- 24. brains pay attention to what brains care about, not necessarily what the conscious mind cares about. Q: What does the mind care about? Stephen Anderson
- 25. brains pay attention to what brains care about, not necessarily what the conscious mind cares about. Q: What does the mind care about? » Surprise, novelty, the unexpected Stephen Anderson
- 26. brains pay attention to what brains care about, not necessarily what the conscious mind cares about. Q: What does the mind care about? » Surprise, novelty, the unexpected » Fun, playfulness, humor Stephen Anderson
- 27. brains pay attention to what brains care about, not necessarily what the conscious mind cares about. Q: What does the mind care about? » Surprise, novelty, the unexpected » Fun, playfulness, humor » Varying visuals Stephen Anderson
- 28. Tempting your Customers http://johnnyholland.org/wp-content/uploads/cpk-card-curiosity1.jpg
- 29. Playing hard to get
- 30. Playful Language
- 31. game mechanics
- 32. Stephen Anderson, Seductive Interactions @ SXSW 2010
- 33. Stephen Anderson, Seductive Interactions @ SXSW 2010
- 34. Stephen Anderson, Seductive Interactions @ SXSW 2010
- 35. Stephen Anderson, Seductive Interactions @ SXSW 2010
- 36. Stephen Anderson, Seductive Interactions @ SXSW 2010
- 37. Stephen Anderson, Seductive Interactions @ SXSW 2010
- 40. the basic idea: do what you do every day and brands should support that
- 48. As publishing channels evolve, success metrics will become more varied
- 51. So now what?
- 52. That was fun! GREAT ONLINE EXPERIENCE Stephen Anderson, Seductive Interactions @ SXSW 2010
- 53. Hmm... WHY was That was fun! that fun? GREAT ONLINE (REVERSE ENGINEERING) EXPERIENCE Stephen Anderson, Seductive Interactions @ SXSW 2010
- 54. Hmm... WHY was That was fun! that fun? Aha! GREAT ONLINE (REVERSE ENGINEERING) EXPERIENCE Stephen Anderson, Seductive Interactions @ SXSW 2010
- 55. Hmm... WHY was That was fun! that fun? Aha! GREAT ONLINE (REVERSE ENGINEERING) n huma ology psych EXPERIENCE > human y anolog psychology m h USEFUL TOOLS FOR CREATING.. husyc p n huma ology anolo gy psych n m h huma ology ch husyc psy p Stephen Anderson, Seductive Interactions @ SXSW 2010
- 56. ??? COGNITIVE SEDUCTION: FUN, HUMOR, PLAYFULNESS, GAME SURPRISE, ??? MECHANICS ??? SOCIAL PSYCHOLOGY / PERSUASION, CHOICE, INFLUENCE SOCIAL DESIGN ??? Stephen Anderson, Seductive Interactions @ SXSW 2010
- 57. Marcelo Somers msomers@gmail.com @marcelosomers http://marcelosomers.com/