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Building a prototype
without writing a line of
code.

Maggie Steciuk
UX/UI Designer
Terrible Labs
@msteciuk
maggie@terriblelabs.com
Terrible Labs
Practically Green
StereoPill
Awesome.me
Ticket Fairy
Agenda
•   Why prototype?

•   Selecting the right approach

•   Dive into specific methods
    •   How to get started?

    •   Which tools to use?


•   Limits of prototyping

•   Q&A
Everything starts with an idea
Feasible
 Usable
Valuable
“The products startups
    build are really
    experiments”
       ERIC RIES, THE LEAN STARTUP
THE LEAN STARTUP PROCESS
Prototyping
Why Prototype?
•   Fail early (and cheaply)

•   Communicate functionality

•   Determine feasibility

•   Better understand the problem

•   Test usability

•   Resolve conflicts

•   Gather financial support
What am I trying to accomplish?

      Intent
    Who’s going to see it?

  Audience
Intent
Functional Fidelity
Audience
Visual Fidelity
How done something looks
  should correspond to
 how done something is.
VISUAL FIDELITY   Functional vs. Visual Fidelity




                           FUNCTIONAL FIDELITY
SLOW & EXPENSIVE
 VISUAL FIDELITY    Functional vs. Visual Fidelity




CHEAP & FAST                 FUNCTIONAL FIDELITY   SLOW & EXPENSIVE
SLOW & EXPENSIVE   Functional vs. Visual Fidelity


                      Design Expertise




                                                     Technical Expertise
 VISUAL FIDELITY




CHEAP & FAST                 FUNCTIONAL FIDELITY   SLOW & EXPENSIVE
SLOW & EXPENSIVE   Functional vs. Visual Fidelity


                      Design Expertise




                                                     Technical Expertise
 VISUAL FIDELITY




CHEAP & FAST                 FUNCTIONAL FIDELITY   SLOW & EXPENSIVE
SLOW & EXPENSIVE   Functional vs. Visual Fidelity


                      Design Expertise




                                                     Technical Expertise
 VISUAL FIDELITY




CHEAP & FAST                 FUNCTIONAL FIDELITY   SLOW & EXPENSIVE
Criteria for picking
     The right approach

• Intent & Audience
• Cost & time
• Familiarity & learnability
• Collaboration
• Distribution
• Throwaway vs. reusable
Sketches & Storyboards
                              Wireframes
    HTML              Paper
  prototypes        prototypes

      Interactive      Interactive
      wireframes      design comps


High-fidelity              Production-ready
   comps                     prototypes
Functional vs. Visual Fidelity

                  High-fidelity           Interactive
                    comps                  design          Fully
                                           comps       interactive,
                                                           high
VISUAL FIDELITY




                                                          fidelity
                                                       prototypes

                  Wireframes            Interactive
                                        wireframes


                  Sketches


                             FUNCTIONAL FIDELITY
The Free Prototype
Sketching
Pen and paper, iPad/tablet,
Dry erase board
Documenting an       Research tool
idea

Creating a shared    Validating UX
communication        design direction


Thinking through a   Mapping out user
design               flow
1.
Mapping out user
     flow
But where to begin?
User goals                   Business goals

                                   Showcase their talents              Improve engagement

                                   Create a beautiful profile          Increase conversion



 Inward Paths                                                                                            Outward Paths
External search                                                                                          Register to join the site
                                                Core content / functionality
Internal search                                                                                          Contact user

Navigation                                                                                               Engage with content

Linked in email signature

Shared via social net work
                                             User profile                                                See similar people

                                                                                                         Share

Link from website                                                                                        Add content




                        Trigger words                   Core elements                   Calls to Action

                      My name                         Avatar, name, loc, interests     “Awesome”

                      Showcase                        Audio, written posts             Sign up, Log in

                      Talents, interests              Photos, videos
Cores & Paths
Home Page
Home Page




Content
Home Page




 Content




Search       Other
                       RSS
Engines      Sites
Home Page




 Content




Search       Other
                       RSS
Engines      Sites
Content



This is the CORE
Flickr
Netflix
Rogue Amoeba
Inward Paths          Outward Paths




               CORE
Home Page




 Content




Search      Other
                       RSS
Engines     Sites
Inward Paths                         Outward Paths

Home page

Search engine

Social media (Twitter, etc)   CORE
Other sites
Flickr
Netflix
Rogue Amoeba
Inward Paths                         Outward Paths

Home page                            Share or forward to a friend

Search engine                        Favorite / Like / etc...

Social media (Twitter, etc)   CORE   Download

Other sites                          Buy
User goals                       Business goals

                                     Showcase their talents              Connect users
                                                                         Become a destination for great
                                     Create a beautiful profile
                                                                         content


 Inward Paths                                                                                              Outward Paths
External search                                                                                            Register to join the site
                                                  Core content / functionality
Internal search                                                                                            Add content

Navigation                                                                                                 “Like” content

Linked in email signature                               User profile                                       See similar people

Shared via social net work                                                                                 Share

Link from website                                                                                          Contact a user




                        Trigger words                     Core elements                   Calls to Action
                      “Maggie Steciuk”                  Avatar, name, loc, interests     “Awesome”

                      “showcase talents”                Audio, written posts             Sign up, Log in
                      “eportfolio”                      Photos, videos
User goals              Business goals




Inward Paths                                                                Outward Paths

                               Core content / functionality




               Trigger words        Core elements             Calls to Action
Benefits of
sketching
Wireframes
Pen & Paper, Balsamiq, Axure,
Keynote/Powerpoint
Selling an idea to
stakeholders

Testing high-
level concepts
with users

Visualizing user
flow or
documenting
functionality
Maggie Steciuk
BOSTON, MA
Maggie SteciukMaggie
      Contact
BOSTON, MA




             Send
Maggie SteciukMaggie
      Contact
BOSTON, MA
    Hey, Maggie!
    Just thought I’d let you know this presentation
    is going exceptionally well. Hardly anybody in the
    front of the room fell asleep.



                            Send
Maggie Steciuk
BOSTON, MA




             Your message has been sent.
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Keynote

• Powerful drawing tools
• Master slides make it easy to reuse
  UI elements
• Hyperlinks add “clickability”
• Works well with Adobe CS
User goals                   Business goals

                                   Showcase their talents              Improve engagement

                                   Create a beautiful profile          Increase conversion



 Inward Paths                                                                                            Outward Paths
External search                                                                                          Register to join the site
                                                Core content / functionality
Internal search                                                                                          Contact user

Navigation                                                                                               Engage with content

Linked in email signature

Shared via social net work
                                             User profile                                                See similar people

                                                                                                         Share

Link from website                                                                                        Add content




                        Trigger words                   Core elements                   Calls to Action

                      My name                         Avatar, name, loc, interests     “Awesome”

                      Showcase                        Audio, written posts             Sign up, Log in

                      Talents, interests              Photos, videos
Interactive Design Comps
Photoshop, Illustrator, InVision (and Keynote, too)
Communicating UI design


Distributing design documentation



          User testing
Benefits
Fully interactive prototypes
Proto.io
Proto.io
Prototyping New Features
                      Photo credit: @hedcase at Deviantart.com
1.
Plan the tasks you
   need to test
2.
Use realistic content
3.
Test early, test often
4.
Consider the
 limitations
5.
One change at a time
6.
Beware of Dead Ends
Takeaways
•   Sketch a user flow

•   Beginning with the core, sketch or create simple
    wireframes of application screens

•   Add interactivity and visual polish as needed

•   Consider audience & intent when selecting the
    right approach, but make it minimally real.

•   Prototype early and often (no need to code)

•   Have a nice app!*
Resources
•   Sketching:
    •   Design pattern library (http://developer.yahoo.com)
    •   Templates: http://interfacesketch.tumblr.com/
    •   POP for iPhone: http://popapp.in/
•   Wireframing:
    •   SketchFlow (http://microsoft.com/expression)
    •   Axure (http://www.axure.com)
    •   Balsamiq (http://www.balsamiq.com)
    •   Keynote Kung Fu (http://keynotekungfu.com/)
    •   Keynotopia (http://www.keynotopia.com/themes)
•   High-fidelity prototypes:
    •   InVision: (http://www.invisionapp.com)
    •   http://Proto.io
Building a prototype
without writing a line of
code.

Maggie Steciuk
UX/UI Designer
Terrible Labs
@msteciuk
maggie@terriblelabs.com

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Building a Prototype Without an Engineer

  • 1. Building a prototype without writing a line of code. Maggie Steciuk UX/UI Designer Terrible Labs @msteciuk maggie@terriblelabs.com
  • 7. Agenda • Why prototype? • Selecting the right approach • Dive into specific methods • How to get started? • Which tools to use? • Limits of prototyping • Q&A
  • 10. “The products startups build are really experiments” ERIC RIES, THE LEAN STARTUP
  • 11. THE LEAN STARTUP PROCESS
  • 13. Why Prototype? • Fail early (and cheaply) • Communicate functionality • Determine feasibility • Better understand the problem • Test usability • Resolve conflicts • Gather financial support
  • 14. What am I trying to accomplish? Intent Who’s going to see it? Audience
  • 19.
  • 20. How done something looks should correspond to how done something is.
  • 21.
  • 22. VISUAL FIDELITY Functional vs. Visual Fidelity FUNCTIONAL FIDELITY
  • 23. SLOW & EXPENSIVE VISUAL FIDELITY Functional vs. Visual Fidelity CHEAP & FAST FUNCTIONAL FIDELITY SLOW & EXPENSIVE
  • 24. SLOW & EXPENSIVE Functional vs. Visual Fidelity Design Expertise Technical Expertise VISUAL FIDELITY CHEAP & FAST FUNCTIONAL FIDELITY SLOW & EXPENSIVE
  • 25. SLOW & EXPENSIVE Functional vs. Visual Fidelity Design Expertise Technical Expertise VISUAL FIDELITY CHEAP & FAST FUNCTIONAL FIDELITY SLOW & EXPENSIVE
  • 26. SLOW & EXPENSIVE Functional vs. Visual Fidelity Design Expertise Technical Expertise VISUAL FIDELITY CHEAP & FAST FUNCTIONAL FIDELITY SLOW & EXPENSIVE
  • 27. Criteria for picking The right approach • Intent & Audience • Cost & time • Familiarity & learnability • Collaboration • Distribution • Throwaway vs. reusable
  • 28. Sketches & Storyboards Wireframes HTML Paper prototypes prototypes Interactive Interactive wireframes design comps High-fidelity Production-ready comps prototypes
  • 29. Functional vs. Visual Fidelity High-fidelity Interactive comps design Fully comps interactive, high VISUAL FIDELITY fidelity prototypes Wireframes Interactive wireframes Sketches FUNCTIONAL FIDELITY
  • 31. Sketching Pen and paper, iPad/tablet, Dry erase board
  • 32. Documenting an Research tool idea Creating a shared Validating UX communication design direction Thinking through a Mapping out user design flow
  • 34.
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  • 36.
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  • 39.
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  • 41.
  • 42.
  • 43.
  • 44.
  • 45. But where to begin?
  • 46.
  • 47. User goals Business goals Showcase their talents Improve engagement Create a beautiful profile Increase conversion Inward Paths Outward Paths External search Register to join the site Core content / functionality Internal search Contact user Navigation Engage with content Linked in email signature Shared via social net work User profile See similar people Share Link from website Add content Trigger words Core elements Calls to Action My name Avatar, name, loc, interests “Awesome” Showcase Audio, written posts Sign up, Log in Talents, interests Photos, videos
  • 51. Home Page Content Search Other RSS Engines Sites
  • 52. Home Page Content Search Other RSS Engines Sites
  • 57. Inward Paths Outward Paths CORE
  • 58. Home Page Content Search Other RSS Engines Sites
  • 59. Inward Paths Outward Paths Home page Search engine Social media (Twitter, etc) CORE Other sites
  • 63. Inward Paths Outward Paths Home page Share or forward to a friend Search engine Favorite / Like / etc... Social media (Twitter, etc) CORE Download Other sites Buy
  • 64. User goals Business goals Showcase their talents Connect users Become a destination for great Create a beautiful profile content Inward Paths Outward Paths External search Register to join the site Core content / functionality Internal search Add content Navigation “Like” content Linked in email signature User profile See similar people Shared via social net work Share Link from website Contact a user Trigger words Core elements Calls to Action “Maggie Steciuk” Avatar, name, loc, interests “Awesome” “showcase talents” Audio, written posts Sign up, Log in “eportfolio” Photos, videos
  • 65. User goals Business goals Inward Paths Outward Paths Core content / functionality Trigger words Core elements Calls to Action
  • 66.
  • 67.
  • 68.
  • 69.
  • 71. Wireframes Pen & Paper, Balsamiq, Axure, Keynote/Powerpoint
  • 72. Selling an idea to stakeholders Testing high- level concepts with users Visualizing user flow or documenting functionality
  • 73.
  • 74.
  • 75.
  • 77. Maggie SteciukMaggie Contact BOSTON, MA Send
  • 78. Maggie SteciukMaggie Contact BOSTON, MA Hey, Maggie! Just thought I’d let you know this presentation is going exceptionally well. Hardly anybody in the front of the room fell asleep. Send
  • 79. Maggie Steciuk BOSTON, MA Your message has been sent.
  • 80.
  • 81.
  • 82. logo Ticket Fairy Scan Ticket Wallet Tickets
  • 83. Align barcode within brackets Scan X
  • 84. Back Ticket Fairy 823879389349 02/02/2013 3:15pm Chevrlolet OPP 98 DARTMOUTH ST METER FEE UNPAID - CD252 $30.00 Pay ticket Remind me
  • 85. Back Ticket Fairy Visa ending in 2355 MasterCard ending in 3234 Add a Card
  • 86. Back Ticket Fairy You’re almost done! Violation number 32453456 issued on 2/2/2013 near Darmouth St will be paid using VISA ending in 2145 $30.00 Submit Payment
  • 87. Back Ticket Fairy Success! Your payment was submitted. You will receive an email confirmation from the City of Boston. Scan Another Ticket
  • 88.
  • 89.
  • 90. Keynote • Powerful drawing tools • Master slides make it easy to reuse UI elements • Hyperlinks add “clickability” • Works well with Adobe CS
  • 91.
  • 92.
  • 93.
  • 94. User goals Business goals Showcase their talents Improve engagement Create a beautiful profile Increase conversion Inward Paths Outward Paths External search Register to join the site Core content / functionality Internal search Contact user Navigation Engage with content Linked in email signature Shared via social net work User profile See similar people Share Link from website Add content Trigger words Core elements Calls to Action My name Avatar, name, loc, interests “Awesome” Showcase Audio, written posts Sign up, Log in Talents, interests Photos, videos
  • 95.
  • 96.
  • 97.
  • 98. Interactive Design Comps Photoshop, Illustrator, InVision (and Keynote, too)
  • 99. Communicating UI design Distributing design documentation User testing
  • 100.
  • 101.
  • 102.
  • 103.
  • 104.
  • 105.
  • 106.
  • 107.
  • 108.
  • 113.
  • 114.
  • 115.
  • 116. Prototyping New Features Photo credit: @hedcase at Deviantart.com
  • 117. 1. Plan the tasks you need to test
  • 121. 5. One change at a time
  • 123. Takeaways • Sketch a user flow • Beginning with the core, sketch or create simple wireframes of application screens • Add interactivity and visual polish as needed • Consider audience & intent when selecting the right approach, but make it minimally real. • Prototype early and often (no need to code) • Have a nice app!*
  • 124. Resources • Sketching: • Design pattern library (http://developer.yahoo.com) • Templates: http://interfacesketch.tumblr.com/ • POP for iPhone: http://popapp.in/ • Wireframing: • SketchFlow (http://microsoft.com/expression) • Axure (http://www.axure.com) • Balsamiq (http://www.balsamiq.com) • Keynote Kung Fu (http://keynotekungfu.com/) • Keynotopia (http://www.keynotopia.com/themes) • High-fidelity prototypes: • InVision: (http://www.invisionapp.com) • http://Proto.io
  • 125. Building a prototype without writing a line of code. Maggie Steciuk UX/UI Designer Terrible Labs @msteciuk maggie@terriblelabs.com