This deck was presented during the 3/24/11 virtual briefing with dozens of media and bloggers. Creme of Nature adds five new products to their popular Argan Oil line of hair care products!
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Creme of Nature Argan Oil Expansion Virtual Briefing Deck
1. Lunch with …
A Virtual Media
Briefing
March 24, 2011
12:30 EDT to 1:30 EDT
2. • Leader in the ethnic hair care industry
• Strong heritage, long-standing brand
• More than 30 years of consumer and professional beauty products
– Shampoos
– Conditioners
– Treatments
– Relaxer
– Hair color
– Lotion
3. Teneya Gholston,
Marketing Manager
• Manages global integrated marketing for
Creme of Nature
– Shampoos
– Conditioners
– Treatments
– Relaxers
• Creme of Nature expert spokesperson
and licensed cosmetologist
4. Dr. Fran Cook-Bolden,
Creme of Nature Dermatologist
• Expert on ethnic skin and hair
• Director of Skin Specialty Group in NYC
• Practices dermatology and cosmetic and
laser surgery in Manhattan
• Founder and director of the Acne and
Pigmentation Treatment Centers in NYC
• Attending physician at St. Luke’s-
Roosevelt Hospital Center
• Founding associate director of the Skin of
Color Center
• Author of Beautiful Skin of Color
5. • Certified Organic Ingredients, including
Argan Oil
• New fragrance – shampoos and conditioners
6. Argan Oil … A precious and rare oil
• “Liquid gold” of Morocco
• Rich in Fatty Acids, Vitamin E and powerful
antioxidants
• Radiant shine
• Lightweight oil
• Instant absorption
• Rapid nourishment
• Revitalizes & protects
• Intensive hydration
• Certified Organic Ingredient
8. • Award-winning Gloss & Shine Polisher
– Blog giveaway until March 31
• The Nature of Beauty Blog
– cremeofnature.typepad.com/blog/
9. Creme of Nature with Argan Oil
Oil Treatment
• Nutrient-rich
• Light-weight for instant absorption and long-lasting shine
• Strengthens & prevents damage
• Reduces frizz
• Comparable to the salon treatments
• 3oz, $8.99
10. Creme of Nature with Argan Oil
Oil Moisturizer
• Oil-rich formula
• Adds shine
• Restores moisture, deeply nourishes, protects
against heat styling
• Strengthens & prevents damage
• 8.45oz, $5.29
11. Creme of Nature with Argan Oil
Moisture & Shine Shampoo
• Sulfate-free
• Adds brilliant shine and hydrates hair
• Gently cleanses without moisture-stripping agents
• Strengthens hair while optimizing balance of
hair and scalp
• Detangles, softens and boosts shine
• 12oz, $5.29
12. Creme of Nature with Argan Oil
Intensive Conditioning Treatment
• Strengthens, revitalizes and gives hair luminous shine
• Deeply infuses moisture from the inside out
• For all hair types, including relaxed, natural and color-
treated
• Prevents hair breakage
• Can be used after every shampoo or as a
reconstructor
• 1.75oz, $1.99 & 12oz, $5.29
13. Creme of Nature with Argan Oil
Strength & Shine Leave-In Conditioner
• Unique, dual-action formula with Argan Oil and a
strengthening protein complex
• Protects against damage and heat styling
• Moisturizes hair, adds intense shine and detangles
• Revitalizes chemically-treated hair from inside out
• 8.45oz, $5.29
14.
15. • Creme of Nature & YOU!
– Resource for beauty, health, trend and
lifestyle stories online an offline
– Dr. Fran and Teneya available for interviews
– Product and imagery available to
complement stories
– Fan us on Facebook, follow us on Twitter
and don’t forget to subscribe to the blog
– Editorial contact:
Heather Woodard,
214-741-2100, ext. 223
heather@mstrategiesinc.com