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25 Source: Yahoo Finance
If Amazon, Google and Salesforce had each stayed private for 12 years, an
additional $197 billion in value creation could have occurred pre-IPO.
$0B
$207.5B
$415B
$622.5B
$830B
-2
-1
+1
+2
+3
+4
+5
+6
+7
+8
+9
+10
+11
+12
+13
+14
+15
+16
+17
+18
+19
+20
$0B
$207.5B
$415B
$622.5B
$830B
-5
-4
-3
-2
-1
+1
+2
+3
+4
+5
+6
+7
+8
+9
+10
+11
+12
+13
$0B
$207.5B
$415B
$622.5B
$830B
-4
-3
-2
-1
+1
+2
+3
+4
+5
+6
+7
+8
+9
+10
+11
+12
+13
$708B
$102B
$829B
Year 12
$18B
Year 12
$162B
Year 12
$17B
FOUNDED IPO
IPOFOUNDED
FOUNDED IPO
1999
2004
2004
1998
1994
1997
2018
2018
2018
Market Cap Appreciation – IPO to 12 Years Post-Inception

25 Source: Yahoo Finance
If Amazon, Google and Salesforce had each stayed private for 12 years, an
additional $197 billion in value creation could have occurred pre-IPO.
$0B
$207.5B
$415B
$622.5B
$830B
-2
-1
+1
+2
+3
+4
+5
+6
+7
+8
+9
+10
+11
+12
+13
+14
+15
+16
+17
+18
+19
+20
$0B
$207.5B
$415B
$622.5B
$830B
-5
-4
-3
-2
-1
+1
+2
+3
+4
+5
+6
+7
+8
+9
+10
+11
+12
+13
$0B
$207.5B
$415B
$622.5B
$830B
-4
-3
-2
-1
+1
+2
+3
+4
+5
+6
+7
+8
+9
+10
+11
+12
+13
$708B
$102B
$829B
Year 12
$18B
Year 12
$162B
Year 12
$17B
FOUNDED IPO
IPOFOUNDED
FOUNDED IPO
1999
2004
2004
1998
1994
1997
2018
2018
2018
Market Cap Appreciation – IPO to 12 Years Post-Inception

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