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Many new university instructors/professors have little or no training in pedagogy. Before even setting foot in the classroom, it's crucial to know what your student-centered course objectives will be. But how to develop them. This presentation is offered to assist in the development of educational objectives.
…the concept of a plan is very important here. A curriculum for public relations as a professional field of study is more than coming up with a laundry list of important things to study and then developing a series of courses. This, however, has often been how PR practitioners conceptualized education for practice. …the design is paramount…then the individual courses are developed within that framework. This should be an easy concept for Pr professionals who might have been engaged in strategic plan development during their careers. But it isn’t always pointed out to them. …the concept of curriculum has many practical implications. One that springs immediately to mind is the situation where a practitioner comes to a college or university to teach a single course. The course will be much less effective for the students if the instructor fails to research the overall curriculum and how this single course fits into it.