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Daily Deal Sites

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Mary Wilson
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Daily Deal Sites By: Avery Bowser, Kaleigh Morrison, Julia Rosenberg & Mary Wilson     #SMdeepdive
How It All Began ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Couponing?     ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Most Common Sites    ,[object Object],[object Object],[object Object],[object Object],[object Object]
LivingSocial ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Groupon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
High Grossing Deals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Days of Coupon Clipping are Gone! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practices When Groupon works and when it doesn’t.
When to use Groupon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When not to use Groupon ,[object Object],[object Object],[object Object],[object Object],[object Object]
Calculate the Repercussions ,[object Object],[object Object],[object Object]
Case Study: Posies Bakery and Café Groupon Gone Wrong Jesse, Owner “ Using Groupon was the single worst decision I’ve made as a business owner thus far.”
What Went Wrong?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interview: Sucharita Mulpuru ,[object Object],[object Object],[object Object],[object Object]
Case Study: Lauren’s Salon Spa Groupon Success Story Lauren, Owner
Lauren's Salon Spa
The Benefits of Groupon
Interview: Rakesh "Rocky" Agrawal ,[object Object],[object Object],[object Object],[object Object]
 
 
 
How-to groupon video
 
What's Next? What experts predict for the future of daily deal sites
Will Daily Deal Sites Survive? ,[object Object],[object Object]
The Breakdown ,[object Object],[object Object]
[object Object],[object Object],A Positive Outlook on the Future
On the other hand ... ,[object Object]
Sites May Need to Change Policies to Increase/Continue Success      ,[object Object],[object Object],[object Object]
Companies Collaborate ,[object Object],[object Object]
Going Mobile ,[object Object],[object Object]
 

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Editor's Notes

  1. -36% of subscribers never bought a deal -only 26% purchased 4 or more -46% of customers fail to redeem offers prior to expiration -29% of respondents discontinued/terminated deals because were sick of emails -49% never even signed up bc of annoying emails **36% never heard of such sites?!