Presentation for the Integrated Media Association conference in Austin, TX, 2012.

3. THE CLASSIC ANSWER:

4. STILL
TRUE
!
THE CLASSIC ANSWER:

5. THE NEW ANSWER:

7. Source: “Generation M2,” Kaiser Family Foundation, January 2010

8. Source: “Children, Media and Race,” Northwestern, June 2011

11. Source: “Smartphone Adoption & Usage,” Pew Internet Project, July 2011

12. Source: “Mobile Access 2010,” Pew Internet Project, July 2010

15. Source: “Twitter Usage in America 2010,” Edison Research, April 2010

18. 1.
Announce
the
hashtag.
2.
Stream
tweets
over
music
videos.

19. Source: “The art of the hashtag,” media.twitter.com, January 2011

23. CONTENT UI/UX SOCIAL
STRATEGY DESIGN MEDIA
(cc) Mukumbura / Flickr (cc) chrisjagers / Flickr (cc) webtreats / Flickr
DATA SOFTWARE
SCIENCE DEVELOPMENT
(cc) Eric Fischer / Flickr (cc) justonlysteve / Flickr

25. MY LAST POINT: