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Strategic MarketingStrategic Marketing
2
Topic:
Formulation and applications of focus
strategies
Presented to:
Sir Ahsan Shakoor
Presented by:
Mudassar Afzal
Roll #
AR523807
ACKNOWLEDGEMENT
3
I am thankful to the ALLAH ALMIGHTY , the most
Merciful and beneficent, by the assistance of Allah,
I have accomplished my task.
I would like to thanks all people who directly or
indirectly helped me to achieve this target.
StrategyStrategy
4
Strategy (from Greek stratēgia, "art of troop leader; office
of general command, generalship") is a high level plan to
achieve one or more goals under conditions of uncertainty.
A method or plan chosen to bring about a desired future,
such as achievement of a goal or solution to a problem.
Focus StrategyFocus Strategy
5
Focus Strategy is based on the choice of a
narrow competitive scope within an industry
Firm selects a segment or group of segments
(niche) and tailors its strategy to serve them
Firm achieves competitive advantages by
dedicating itself to these segments exclusively
Focus StrategyFocus Strategy Conti…Conti…
6
Firms applying the model will produce products and
services to serve a particular group of consumers.
There are two types of focus strategies.
(1)Lowest Price
(2)Best Value
Conditions for FocusConditions for Focus
StrategyStrategy
7
A focus strategy can be attractive under the following conditions:
1)Target market niche is large, profitable, and growing
2)Industry leaders do not consider the niche to be crucial to their
own success
3)Industry leaders consider it too costly or difficult to meet the
specialized needs
4)Industry has many different niches and segments
5)Few rivals are attempting to specialize in the same target segment
Strategy Formulation andStrategy Formulation and
ImplementationImplementation
8
Strategy Formulation
The stage of strategic management that involves the
planning and decision making that lead to the
establishment of the organization’s goals and of a
specific strategic plan.
Strategy Implementation
The stage of strategic management that involves the use
of managerial and organizational tools to direct
resources toward achieving strategic outcomes.
Formulation and applications of Focus Strategies
IntroductionIntroduction
Apple Inc (formerly Apple Computer, Inc.) is an American
multinational corporation with a focus on designing and
manufacturing consumer electronics and closely related software
products
Established: on April 1, 1976
Founders: Steve Jobs, Steve Wozniak, and Ronald
Wayne
CEO: Tim Cook
Apple’s history starts with the story of two young
and exceptional people who began building a
computer in their garage and launched the
microcomputer revolution. It’s the story of two
‘Steves’:- Stephen G Wozniak and Steven P Jobs
Apple CEO Tim Cook told Bloomberg Businessweek in an
interview that:
“We never had an objective to sell a low-cost phone. Our
primary objective is to sell a great phone and provide a great
experience, and we figured out a way to do it at a lower cost.”
11
Cook’s thoughts echoed those of his predecessor, Steve
Jobs, whose strategy for Apple had four pillars:
1. Offer a small number of products.
2. Focus on the high end
3. Give priority to profits over market share
4. Create a halo effect that makes people starve for new
Apple products
StrategyStrategy
Stockholders' Equity (2)- Retained Earnings 12

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Formulation and applications of Focus Strategies

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  • 2. Strategic MarketingStrategic Marketing 2 Topic: Formulation and applications of focus strategies Presented to: Sir Ahsan Shakoor Presented by: Mudassar Afzal Roll # AR523807
  • 3. ACKNOWLEDGEMENT 3 I am thankful to the ALLAH ALMIGHTY , the most Merciful and beneficent, by the assistance of Allah, I have accomplished my task. I would like to thanks all people who directly or indirectly helped me to achieve this target.
  • 4. StrategyStrategy 4 Strategy (from Greek stratēgia, "art of troop leader; office of general command, generalship") is a high level plan to achieve one or more goals under conditions of uncertainty. A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem.
  • 5. Focus StrategyFocus Strategy 5 Focus Strategy is based on the choice of a narrow competitive scope within an industry Firm selects a segment or group of segments (niche) and tailors its strategy to serve them Firm achieves competitive advantages by dedicating itself to these segments exclusively
  • 6. Focus StrategyFocus Strategy Conti…Conti… 6 Firms applying the model will produce products and services to serve a particular group of consumers. There are two types of focus strategies. (1)Lowest Price (2)Best Value
  • 7. Conditions for FocusConditions for Focus StrategyStrategy 7 A focus strategy can be attractive under the following conditions: 1)Target market niche is large, profitable, and growing 2)Industry leaders do not consider the niche to be crucial to their own success 3)Industry leaders consider it too costly or difficult to meet the specialized needs 4)Industry has many different niches and segments 5)Few rivals are attempting to specialize in the same target segment
  • 8. Strategy Formulation andStrategy Formulation and ImplementationImplementation 8 Strategy Formulation The stage of strategic management that involves the planning and decision making that lead to the establishment of the organization’s goals and of a specific strategic plan. Strategy Implementation The stage of strategic management that involves the use of managerial and organizational tools to direct resources toward achieving strategic outcomes.
  • 10. IntroductionIntroduction Apple Inc (formerly Apple Computer, Inc.) is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products Established: on April 1, 1976 Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne CEO: Tim Cook Apple’s history starts with the story of two young and exceptional people who began building a computer in their garage and launched the microcomputer revolution. It’s the story of two ‘Steves’:- Stephen G Wozniak and Steven P Jobs
  • 11. Apple CEO Tim Cook told Bloomberg Businessweek in an interview that: “We never had an objective to sell a low-cost phone. Our primary objective is to sell a great phone and provide a great experience, and we figured out a way to do it at a lower cost.” 11 Cook’s thoughts echoed those of his predecessor, Steve Jobs, whose strategy for Apple had four pillars: 1. Offer a small number of products. 2. Focus on the high end 3. Give priority to profits over market share 4. Create a halo effect that makes people starve for new Apple products StrategyStrategy
  • 12. Stockholders' Equity (2)- Retained Earnings 12