“…Yo soy tu consumidor”… Conociendo y entendiendo a tu cliente mediante monitoreo, analíticos y big data. Simón Torres, Oracle Pre-Sales Consultants, CX.

1. “Yo soy tu consumidor”
Conociendo y entendiendo
a tu cliente mediante
monitoreo, analíticos y
Big Data.
Simón Torres
CRM & CX Solution Specialist
1
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2. 2
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3. 3
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4. 48
Big Data Market
CAGR next 5 years
(data in billions)
53.4
32.1
5.1
of data management
16.8
10.2 professionals consider
BIG DATA an opportunity
2012
2013
Source: http://wikibon.org/wiki/v/Big_Data_Market_Size_and_Vendor_Revenues
4
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2014
2015
2016
2017

5. VOLUME
5
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VELOCITY
VARIETY

6. is realized with
VOLUME
6
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VELOCITY
VARIETY

7. !
!
!
!
!
Customer
Analytics
7
New Market
Opportunity
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Business
Performance
!
Risk
Management

8. executives who would
grade themselves C or
lower in preparedness
executives who say
drawing intelligence
organization is priority
from data is top losing
believe their
revenue as a result of not being
able to fully leverage information
Source: Oracle Research Study - From Overload to Impact: An Industry Scorecard on Big Data Business Challenges, July 2012
8
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9. BIG DATA
VISUALIZATION
IN-MEMORY
9
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MOBILE

10. Stale Data
Gather and
Organize All Data
10
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Islands
of Data
Drowning in
Spreadsheets
Lack of
Data Skill

11. 11
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12. A Better Approach
BIG DATA
IN-MEMORY
A
MOBILE
VISUALIZATION
BETTER
APPROACH
MOBILE
BIG DATA
IN-MEMORY
+
12
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+
+
VISUALIZATION

13. A
FOR VALUE
13
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14. Oracle Business Analytics
ANY
DATA
14
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Discover
Analyze
Plan
Predict
BETTER
DECISIONS
FASTER
ACTION

15. Driving Better Business Outcomes
Exalytics
Big Data
Appliance
15
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Exadata

16. Value of Engineered Systems
00:02
00:01
00:00
Enterprise-Scale
Performance
16
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Faster Time
to Production
Reduce
Costs

17. Oracle Business Analytics
ANY
DATA
17
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Discover
Analyze
Plan
Predict
BETTER
DECISIONS
FASTER
ACTION

18. of the information
you need is
unstructured
Source: Fill in
18
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19. Valor de los Datos No Estructurados
Algo
importante
30%
Extremad
amente
importante
18%
No sé, 6%
Muy
importante
39%
Source: Unisphere Research, 2011
No
imoprtan
hoy 8%
¿Qué tan
importante son
los datos no
estructurados
para el negocio?

20. Volumen: Un día en Internet…
Source: MBAonline.com

21. Los Retos de la Información No Estructurada
MUCHO TEXTO, EN
DIFERENTES ESQUEMAS
A
Los datos crecen
en Volúmen y
Diversidad
XML
80% UNSTRUCTURED
20% STRUCTURED
Business Intelligence
y Data Warehouses
Texto de
Aplicaciones
Empresariales
Gestores de Contenido,
File Systems, Email
Websites
Social Media
Big Data

22. Descubriendo Información
Un Requerimiento de Amplias Capacidades
Nuevos Datos
+
+
Rápida
combinación de
fuentes existentes.
Nuevos Patrones
Nuevas Preguntas
Exploración libre a
través de una amplia
gama de caracteristicas
de los datos.
Visualizaciones
interactivas que revelan
información oculta en
los datos.

23. Hand-Crafted
Solutions
Open Source
Finished
Products
Web-Based
Companies
In-House
Expertise
Retailers,
Social Media
Established
Companies
Averse to
Risk & Cost
Lack Technical
Teams
Short Paths
to Solutions
Early Adopters
Source: Oracle’s All-Out Assault on the Big Data Market: Offering Hadoop, R, Cubes and Scalable IMDB in Familiar Packages, 2012
23
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Next Wave

24. Oracle Big Data Appliance
Big Data
•
for Big Data processing
•
•
NoSQL, Cloudera Hadoop, Oracle R
•
•
Servers,
RAM,
Rack; easy rack expansion
Oracle Loader, Oracle Data Integrator,
HDFS Connector for integration
Integrates into your
architecture
•
24
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Streams data into Exadata
@15 TB/hour
Storage/

25. Oracle Exadata
Your Data
•
•
Database server pool
•
Storage server pool
•
InfiniBand network
•
•
faster load and query times
•
storage savings,
and lot less space
less power,
•
Lower data center costs through
consolidation
•
25
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26. Oracle Business Analytics
Drive Better Business Outcomes
ANY
DATA
26
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Discover
Analyze
Plan
Predict
BETTER
DECISIONS
FASTER
ACTION

27. Why & How
FASTER
ACTION
27
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Visualize the
Best Course
of Action?
Analyze & Act
in Real-Time
Update Forecasts
Daily or Hourly
What-if
Analysis

28. of executives say
too much critical
information is
delivered too late
Source: Aberdeen Group – January 2012, survey of 247 executives - Data Management for BI – Big Data, Bigger Insight, Superior Performance
28
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29. Oracle Exalytics In-Memory Machine
• In-Memory Processing
•
Responsiveness And
Throughput
•
Columnar Storage &
Compression
Discover
• Frequently Used Data is
Predict
Analyze
•
•
Plan
29
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Interactivity
Sub-Second
Desktop And Mobile
User Experience
• Tightly integrated with Exadata
and Big Data Appliance

30. Oracle Business Analytics
Drive Better Business Outcomes
ANY
DATA
30
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Discover
Analyze
Plan
Predict
BETTER
DECISIONS
FASTER
ACTION

31. Diverse
Information
Why do they
feel that way?
The Mystery of
?
31
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Why did
this happen?

32. Oracle Information Discovery
Rapid, Intuitive Exploration Of Data From Any Combination Of Sources
•
•
•
•
•
Unprecedented Information Visibility
Leverage Existing BI Investments
Self-Service Data Discovery
Reduced IT Costs, Better Business
Decisions
•
•
•
•
•
32
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Contextual Search, Navigation,
Analytics
Dynamic Data and Metadata
Content Acquisition and Text
Enrichment
In-Memory Performance

33. Oracle Business Analytics
Drive Better Business Outcomes
ANY
DATA
33
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Discover
Analyze
Plan
Predict
BETTER
DECISIONS
FASTER
ACTION

34. TRENDS
ANOMALY
Common
Platform
34
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Embedded
Intelligence
User
Experience

35. In-Memory Business Intelligence
ERP
ANALYTICS
CRM
ANALYTICS
INDUSTRY
ANALYTICS
YOUR
ANALYTICS
Over 80 Best Practice Analytics Apps
Integrated Business
Intelligence Platform
Oracle
EBS
Siebel
35
JDE
PSFT
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Fusion
Apps
Universal
Syndicated
SAP

36. Intelligence Embedded in Business Processes
ORACLE
APPLICATIONS
BUSINESS
PROCESSES
36
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37. Oracle Business Analytics
“Insight to Action” With Contextual Integration
INSIGHT
Late Payment
Trend
Headcount
Budget Analysis
Forecast
Update
Supply
Shortfall
Poor Campaign
Results
__
__
__
__
_
Finance
HR
Sales
Supply Chain
Marketing
Hold Credit
Approve Hire
Approve Discount
Change Request
Redirect Funds
ACTION
37
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38. Rich User Experience—Available Anywhere,
Anytime
38
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39. Oracle Business Analytics
Drive Better Business Outcomes
ANY
DATA
39
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Discover
Analyze
Plan
Predict
BETTER
DECISIONS
FASTER
ACTION

40. BUDGET
BUDGET
IMPROVE
BUDGET
BUDGET
BUDGET
BUDGET
OF FORECASTS
ACTUALS
ACTUALS
ACTUALS
ACTUALS
40
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ACTUALS
ACTUALS
BUDGET
ACTUALS

41. Oracle Enterprise Planning Solutions
Leverages Business Analytics to Improve Business Predictability
Strategic
Planning
Rolling
Forecast
Operational
Planning
41
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Enterprise
Planning
Pla.orm
Financial
Budgeting
Workforce,
Capital and
Project
Planning

42. Case Study: General Dynamics
Improves Budgeting and Planning
and Accelerates Rate Changes
§ Consolidated numerous disparate
planning applications
§ Reduced time, from two weeks to one day
§ Integrated data from multiple ERP systems
§ Improved visibility into project performance
§ Provided user-friendly dashboards
§ Accelerated the pace for developing
forward-pricing rates
42
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43. Oracle Business Analytics
Drive Better Business Outcomes
ANY
DATA
43
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Discover
Analyze
Plan
Predict
BETTER
DECISIONS
FASTER
ACTION

44. Predictive Analytics: Example
Browsing
History
σ
Purchase
History
Target Audience
Social
Stats
44
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Predictive Modeling

45. Insight
& Forecast
CHOICES / ASSETS
Self-Learning
Loop
Real-Time
Recommendations
Decisions
Performance Goals
σ
Real-Time
Context & Data
45
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Predictive Modeling

46. R Statistical Programming Language
•
PCA 5
online
• Used for
and graphics
returns
users
history
•
sales
Clustering 4 Groups
Factor 1
28
16
2
80
46
60
40
language
and environment
20
0
1
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Factor 3
in easily
producing publicationquality plots
•
statistical packages
•
with
open source community

47. Oracle R Enterprise Approach
•
•
Data and statistical
analysis are
run in-database
in business
processes
•
Oracle
Data Mining
47
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and

48. •
WHY
•
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Analytic Applications
•
?
Business Intelligence
•
Blueprint for
Better Outcomes
48
Business Analytics
Data Warehousing
•
of analytics
• Systems
•
engineered system
for in-memory analytics

49. Oracle Business Analytics
ANY
DATA
49
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Discover
Analyze
Plan
Predict
BETTER
DECISIONS
FASTER
ACTION

50. Oracle Business Analytics
Drive Better Business Outcomes
Exalytics
Big Data
Appliance
50
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Exadata

51. Adoption & Optimization of Oracle Technology
Using Best Practices & Product Expertise
Architecture, Planning,
Implementation Services
Complete Support for Oracle Software,
Hardware, Engineered Systems
Mission Critical Support Services for All
Oracle Applications and Technologies
Your Complete Training Source for
Oracle Software and Hardware
The Power of Oracle in the Cloud
51
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52. 52
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53. 53
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