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Slavko Milekic, M.D., PhD Professor of Cognitive Science and Digital Design University of the  Arts Philadelphia, US Gaze-tracking and Museums: Current Research and Implications
7 minutes is a very short time…. so, I will speak very fast (and use my eyes)
Background: Over the years (with World Wide Web) we see the development of many user-activity monitoring channels that ultimately enhance user experience. Example:
 
Fact: Eye- and gaze-tracking has been used for years in Web site development and marketing: Example:
Google search engine:
[object Object],[object Object],[object Object],[object Object]
Proposal: Create inexpensive webcam-based  eye-tracking software.
Outcome: Creation of a new  channel  of information exchange between the user and information provider. Relevance for museums (and museum Web sites):
[object Object],[object Object],[object Object],[object Object],[object Object]
and now you can see it…. (for 1-2 minutes) (We will also have a demonstration on Friday, 10-11:30 made possible with the support from the University of the  Arts  MID program, with Gareth Roberts & Matt Miller.)

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MW2010: Slavko Milekic, Gaze-tracking and museums: current research and implications

  • 1. Slavko Milekic, M.D., PhD Professor of Cognitive Science and Digital Design University of the Arts Philadelphia, US Gaze-tracking and Museums: Current Research and Implications
  • 2. 7 minutes is a very short time…. so, I will speak very fast (and use my eyes)
  • 3. Background: Over the years (with World Wide Web) we see the development of many user-activity monitoring channels that ultimately enhance user experience. Example:
  • 4.  
  • 5. Fact: Eye- and gaze-tracking has been used for years in Web site development and marketing: Example:
  • 7.
  • 8. Proposal: Create inexpensive webcam-based eye-tracking software.
  • 9. Outcome: Creation of a new channel of information exchange between the user and information provider. Relevance for museums (and museum Web sites):
  • 10.
  • 11. and now you can see it…. (for 1-2 minutes) (We will also have a demonstration on Friday, 10-11:30 made possible with the support from the University of the Arts MID program, with Gareth Roberts & Matt Miller.)