This case study looksat the successes and challenges in creating compelling content for Hidden Newcastle, an app revealing strange and forgetten stories in Newcastle upon Tyne.
Session: Mobile learning case studies
Hidden Newcastle is an app designed to uncover strange and forgotten stories of people who lived/worked in Newcastle upon Tyne
Hidden Newcastle is an app designed to uncover strange and forgotten stories of people who lived/worked in Newcastle upon Tyne
Hidden Newcastle is an app designed to uncover strange and forgotten stories of people who lived/worked in Newcastle upon Tyne
More of a lying egomaniac than a failure
But really, it wasn ’t about sharing collections. It ’s the story that creates the impact NOT the object The stories are thematically linked but that ’s their only connection
This was story-led and characte-led. Weren ’t being guided by a collection or an exhibition. We had the freedom to identify compelling stories from any era. Looking to popular images on Flickr Commons We ’ll probably need an editorial policy to ensure content is thematically related
We deliberately didn ’t have any! Not strictly true. But this wasn ’t about teachable moments or knowledge acquistion. This wasn’t about shoehorning factual historical information through a nice shiny app.
About stirring public imagination and wonder. We didn ’t provide full historical context to each story, and periods. They were driven by characters and narratives. We concealed some of the historical facts so it didn’t feel like a particuarly dull history lesson, to create greater intrigue about who these people were and the times they lived in. Compel exploration- encourage people to visit locations to unlock stories
Just out of interest…Seb Chan has already blogged about this idea. Creating experiences that are viscerally more powerful, more immersive, more intriguing….that strive to stir an audience ’s sense of wonder Interesting but pie in the sky? How the hell do we measure that?
As a follow on…. His hypothesis is that in order to create this wondrous and magical user experiences, we should avoid temptation to provide all the facts and all the historical contexts. Conceal information, pack in dense cinematic detail with no explanation to hand, create intrigue. VISIT PUNCHDRUNK ’S WEBSITE TO GET A SENSE OF THIS
Can only be downloaded using wifi (50MB limit for 3g download from app store) Made more sense to have videos reliably ready to play on location
This is just build time. The time it took nearer 6 months to source and create stories. Creating and designing valuable content is the really tricky part. Much trickier than the tech side of it.
We expected comparatively low unlock stats
Slightly shocking to us
A similarly shocking stat (we still need to triple check these). Reasonably suggests visitors to Newcastle were visiting the city with the app pre-installed
Other feedback online suggests has been positive- whether he did or not??????!!! We ’re about to do more evaluation work with a focus group and a short questionnaire
This is just version 1. More of the same content. For 2012-13, we ’re looking to add more photography. Appealing to creative writers to caption images. May or may not be historically factual. Ultimately, intended to arouse human imagination. Creating new contexts for collections- promoting the creative reuse of them- creating new value from collections
Compelling, but totally fabricated, moments in time.
This is just version 1. More of the same content. For 2012-13, we ’re looking to add more photography. Appealing to creative writers to caption images. May or may not be historically factual. Ultimately, intended to arouse human imagination. Creating new contexts for collections- promoting the creative reuse of them- creating new value from collections