Keynote presentation from TechPitch 4.5 on 26 September 2013 by James Potter, also known as 'The Linked In Man', who started using LinkedIn as a Sales Director in corporate life exploring the how to make LinkedIn work and managing to get over £10million in sales in six years.

1. Five top LinkedIn tips
Thank you for coming to my talk at the TechPitch 4.5 event on the 26 September, I
hope you found it interesting. Please find below the tips I promised to share.
Ensure your profile is full of value
Most profiles are full of facts which we all assume people reading our profile will
translate into value - wrong. We need to stop being so very British about it and
share the outcomes, differences and successes we bring through the ‘facts’ on our
profiles. Ensure your profile is full of value, try my free profile scoring tool at
http://thelinkedinman.com/how-linkedin-are-you/ , it is a great indicator for
profiles and how you are doing.
Network expansion
Have a strategy to expand your network. Consider who you want to meet, where
they go. Do you want a wide network with lots of connections or a deep network
with fewer connections.
Review your home page and update your status
LinkedIn runs a bread crumb trail of all the activity of your closest connections
right on your homepage on LinkedIn. Every network update, every status
message, connection & question you ask or answer appears there, as do all your
closest connections. Put an update message up telling everyone else what you’re
up to, its value & the outcome you’re generating for clients. You can find out
more here http://www.thelinkedinman.com/632/share-an-update-with-linkedin/
Get a company profile
The question I get asked a lot is “What is the most important bit on LinkedIn?” To
find the people you want to meet it has to be the advanced search and secondly
the company profile. The company page lets you demonstrate your range of
services and put it in context of the viewer, so it appears just for them. You can
find out more here http://www.thelinkedinman.com/673/is-your-company-
hiding-its-value-on-linkedin/
Don’t stand on the outside and watch
With over 230 million users on LinkedIn it is just like a large room full of the
people you’d like to meet, just like a big networking session. Don’t just stand on
the outside and “wait for magic” get started, get engaged, share things and help
people.

2. You have to engage with people, invest in them, share with them and yes help them
before they will appreciate you, your value and your efforts. Go on invest a little, the
returns are fabulous. Open the door to the LinkedIn world; come on one of our
LinkedIn training courses.
The next course dates are:
Southampton London
17 October – LinkedIn Essentials 24 October 2013 – LinkedIn Essentials
13 November – Intermediates 8 November – Company Profile
6 December – LinkedIn Essentials 5 December – LinkedIn Essentials
17 December – Company Profile
If you have a team of 5+ and want to do something inside your own company, or if you
can’t make any of these dates, please get in touch with me and we can discuss how I
can help you.
If you have 100+ staff then you might wish to consider our E-Learning option, please
feel free to contact me to discuss further.
Course details can be found here http://www.thelinkedinman.com/training/.
Some TV interview clips http://thelinkedinman.com/video/.
You can find more free tips on my blog if you sign up here http://bit.ly/RYddYu.
Please don’t hesitate to contact me if I can help you in any way with LinkedIn or
networking.
James Potter
The Linked In Man
james@thelinkedinman.com
07802 392925
http://uk.linkedin.com/in/thelinkedinman