How to Designing A Music and Technology Degree
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These slides cover the benefits of a music and technology degree, how to design it and the challenges involved. Music and technology is become one of the most popular degrees for music students. Most schools are either adding technology to their existing degree programs or designing a separate music and technology degree. These slide will help organize your thought process and consider all the angles.
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How to Designing A Music and Technology Degree
- 1. Designing a Music and Technology Degree for Today’s Digital Entertainment Industry Dr. David Mitchell February, 18th, 2016 www.DavidMitchellDMA.com
- 2. DR. DAVID MITCHELL • Published, Award Winning Composer of Commercial and Experimental Music • Director of Education at The Atlanta Institute of Music and Media • Blogger and Public Speaker www.DavidMitchellDMA.com
- 3. MY RESEARCH Looks at new opportunities for musicians in today’s digital entertainment industry. Explores how music schools can design a music and technology degree to prepare graduates for success. www.DavidMitchellDMA.com
- 4. ABSTRACT • Unlimited opportunities for generating income online. • Video will account for 80% of global online traffic by 2019. • Musicians should be skilled in digital music composition, sound design, audio engineering. • Crowd sourcing, music licensing, streaming, live video concerts, fan art, YouTube channels deliver funding and a following. • Success or failure of a music school is determined by the ability to find & exploit emerging opportunities. www.DavidMitchellDMA.com
- 5. THE BIG IDEA Digital media is the medium through which our music is most often created, found and heard. We must learn to master it like we master our instrument. www.DavidMitchellDMA.com
- 6. WHY MUSIC & TECHNOLOGY Students Want It www.DavidMitchellDMA.com
- 7. OUR STUDENTS WANT IT, TOO • Prepares Them for Success in Today’s Market • Helps Them Reach a Global Audience • One of AIMM’s Most Popular Degrees • 54 New M&T Students in One Year www.DavidMitchellDMA.com
- 8. MUSIC LICENSING OPPS • 80% Video Content Online by 2019 • 2013 Department of Labor Report • Composer – 2nd Fastest Grow Job Market • Music Licensing Sites (Just a Few) • Where PR Agencies Go for Music • The Downside to Licensing • Exclusive vs. Non-Exclusive • They Take a Big Cut Either Way www.DavidMitchellDMA.com
- 9. LIVE STREAMING & YOUTUBE • Live Streaming • Megan McGann • 70,000 Fans • “You Mess Me Up” was #14 in UK • £2,000/Month • Online Videos • Lindsey Stirling • 70,000,000 Views = $350,000 • Mando Pony, Auto Tune the News • YouTube Original Movies www.DavidMitchellDMA.com
- 10. MORE OPPORTUNITIES www.DavidMitchellDMA.com MY PICK IS APPLE MUSIC • 71.5% Revenue to Artists (More than Spotify) • Not Free • Get Fans Used to Paying for Music Again
- 11. INDEPDENDENT OPTIONS • Publish and Stream From Your Website • Upload to SoundCloud • Could Go Offline • My Website • Composing Lead for Global Hotel Brand Through Site www.DavidMitchellDMA.com
- 12. FILM & GAMING OPTIONS • Digital Entertainment Tax Credit: $242 million (07) to $5.1 billion(14) • Georgia House Bill 956 • Hollywood South • Legislation for Music Studios www.DavidMitchellDMA.com
- 13. LIVE SOUND OPPORTUNITIES • Live Sound (One of AIMM’s Biggest Employers) • Churches Stream Services • Need Recording, Live Sound Engineers, Mixing and Mastering, Music Directors, Musicians & More www.DavidMitchellDMA.com
- 14. MULTIPLE INCOME STREAMS • Traditional • Concertizing (Challenging) • Private Lessons (Harder These Days) • Teaching for an Institution • Performing with an Ensemble • Orchestras are Struggling www.DavidMitchellDMA.com
- 15. MULTIPLE INCOME STREAMS • Music and Technology • All of the Above, Plus… • Digital Streaming • Music Licensing for Film, Video Games, Ads & Online Videos • Recording Engineer • Live Sound Engineer • EDM and Electronic Music • Post Production Including Sound Design and Foley www.DavidMitchellDMA.com
- 16. MUSIC CAREERS MORE VIABLE • I’m More Optimistic Today • Studios No Longer Own The Market • Be Creative to be Successful • Take Advantage of Online Opportunities www.DavidMitchellDMA.com
- 17. CMS OPEN DISCUSSION • Open Discussion Forum Responses (March 15th) • Roughly 1/3 of Respondents Offer Music and Technology • Schools Haven’t Caught Up to The Demand www.DavidMitchellDMA.com
- 18. WHAT IS A M&T DEGREE? • NASM’s Guidelines • Bachelor of Music in Music and Technology • 25-35% Technology • 25-35% Music (basic musicianship, performance, music business & supporting classes) • 25-35% Gen Ed. • With a Focus In… www.DavidMitchellDMA.com • Some Traditional Classes Will Have to Go…
- 19. CHALLENGES • Keeping it Musical • Infrastructure Expense • Will You Provide a Tech Kit? • AIMM vs. SAE • We Do Both • $3,500 with software www.DavidMitchellDMA.com
- 20. SOFTWARE AND EQUIPMENT • Logic vs. Pro Tools • Ableton (Primarily Sequencing) • Finale or Sibelius • Plugins • Microphones • Cables (Studio Interconnection) • Outboard Equipment Including Mixing Board, Power Amps • Project Storage – Dropbox Backups, External Hard Drives for Students • What Do They Need To Succeed vs. Cost www.DavidMitchellDMA.com
- 21. DESIGNING A DEGREE • Look at Job Opportunities for Placement • What Skills Do Graduates Need to Fit the Market? • Decide What Classes to Offer Based on Their Required Skill Sets and Learning Outcomes • We Designed Our Degree to Fit Georgia’s Film &Video Game Market www.DavidMitchellDMA.com
- 22. AIMM’S AAS TECH OFFERINGS www.DavidMitchellDMA.com
- 23. AIMM’S TAILORED GEN ED www.DavidMitchellDMA.com
- 24. BIBLIOGRAPHY www.DavidMitchellDMA.com 1. Atlanta Institute of Music and Media. “Music and Technology Degree…” www.aimm.edu (accessed February 17, 2016). 2. NASM. “Handbook 2015-16.” http://nasm.arts-accredit.org/ (accessed February 12, 2016). 3. Ritchey, Julia. “Georgia Legislative Committee Explores Increasing Post-Production Incentives.” Savannah Now: Savannah Morning News (Fall, 2014), http://savannahnow.com/exchange/2014-12-04/georgia-legislative- committee-explores-increasing-post-production-incentives# (accessed February 17, 2016).
- 25. THANK YOU www.DavidMitchellDMA.com Websites: www.davidmitchelldma.com www.davidmitchellmusic.com Blog: www.themusiccompositionblog.com YouTube: https://www.youtube.com/user/davidguitar671 Or Just Look Up Dr. David Mitchell Twitter: @Music_comp