How does social media look like in 2014?

Majid Mahmood
Majid MahmoodMBA in Global Management, Experienced Product Manager, Independent Researcher, Strategist and Public Speaker
Social media in 2014 
Presentation by Majid Mahmood
Table of content 
 Introduction 
Facebook 
 Instagram 
Twitter 
 Google + 
YouTube 
Tumblr 
WordPress 
 Pinterest 
 LinkedIn 
 Flickr
Introduction 
People and business are using social media but what is the social 
media landscape now?
Facebook 
 June 2014: 829 Million Daily active users on average 
 June 2014: 654 million mobile daily active users on average 
 1.32 billion monthly active users as of June 30, 2014 
 1.07 billion mobile monthly active users as of June 30, 2014 
 Approximately 81.7% of daily active users are outside the US and Canada 
Source: http://newsroom.fb.com/company-info/
Instagram 
 200M Monthly Active users 
 65%+ People Outside U.S. 
 20Billion Photos Shared 
 1.6Billion Likes Daily 
 60Million Average Photos Per Day 
Source: http://instagram.com/press/
Twitter 
 271 million monthly active users 
 500 million Tweets are sent per day 
 78% of Twitter active users are on mobile 
 77% of accounts are outside the U.S. 
 Twitter supports 35+ languages 
 Vine: More than 40 million users 
Source: https://about.twitter.com/company
Google + 
 540 million active users 
 61% of brands have Google + page 
 The +1 button is pressed 5 billion times a day 
Source: https://leveragenewagemedia.com/blog/wp-content/uploads/2013/12/Social-infographic_2014.png 
http://www.dotdash.ie/who-is-using-google-plus 
http://www.socialmediadelivered.com/2012/08/16/whats-cool-about-google-infographic/
YouTube 
 1 billion + unique users visit YouTube each month 
 6 billion + hours of video are watched each month on YouTube—that's almost 
an hour for every person on Earth 
 100 hours of video are uploaded to YouTube every minute 
 80% of YouTube traffic comes from outside the US 
 YouTube is localized in 61 countries and across 61 languages 
 First video uploaded to YouTube titled “Me at the Zoo” on 23 April 2005 
Source: https://www.youtube.com/yt/press/statistics.html 
http://www.designinfographics.com/social-media-infographics/youtube-facts-figures
Tumblr 
 207.2 million blogs 
 93.7 billion posts 
 Found in 2007 
 120,000 new blogs per day 
 38,000 posts per minute 
 Average user spends 23 minutes on Tumblr 
Source: www.tumblr.com 
http://www.iambuckingham.com/xtumblebot-tumblr-bot-review/ 
http://www.jeffbullas.com/2011/11/28/social-media-marketing-10-inspiring-infographics/
WordPress 
 Over 409 million people view blogs on Wordpress.com 
 16.3 Billion number of page views across blogs published on Wordpress.com in 
September 2014 
 61.8 Million posts done on blogs published on Wordpress.com in September 2014 
 6.2 Million pages published on blogs published on Wordpress.com in September 
2014 
 55.4 Million comments published on blogs on Wordpress.com in September 2014 
 24.7 Million files uploaded on blogs on Wordpress.com in September 2014 
Source: http://en.wordpress.com/stats/ 
http://en.wordpress.com/stats/traffic/ 
https://wordpress.com/stats/posting/
Pinterest 
 70 million active users 
 80 % users are women 
 Average time spent on Pinterest per month: 98 minutes 
 80 % + pins are repin 
 15.5 % time is spent repining 
Source: http://www.modea.com/blog/pinterest-infographic 
http://socialfresh.com/pinterest-users/
LinkedIn 
 313 Million registered users 
 5.7 + billion professionally-oriented searches on the platform in 2012. 
 3 million + companies have LinkedIn Company Pages. 
 More than 1.5 million unique publishers actively using the LinkedIn Share button 
on their sites to send content into the LinkedIn platform. 
 LinkedIn members are sharing insights and knowledge in more than 2.1 million 
LinkedIn Groups. 
 In the second quarter of 2014, mobile accounted for 45 percent of unique visiting 
members to LinkedIn. 
Source: http://press.linkedin.com/about
Flickr 
 2500 + images uploaded every minute 
 292 Million Geo tagged images 
 228 Million Creative Common licensed pictures 
 Over 3 million pictures uploaded every day 
 Over 7.2 Billion images uploaded to Flickr 
 Source: http://www.newsilike.in/infographics/flickr-trend-report-2012/
Social media is constantly growing 
There is a need that companies use social 
media in a smart manner by developing 
strategies. 
Always analyze any strategy you have and 
do not forget to define your audience
Social media can be used to 
promote business and create 
a stronger brand image.
Planning Define Plan 
Social media strategy 
Execute 
Analyze 
Performance 
Support
Thank you
1 de 17

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How does social media look like in 2014?

  • 1. Social media in 2014 Presentation by Majid Mahmood
  • 2. Table of content  Introduction Facebook  Instagram Twitter  Google + YouTube Tumblr WordPress  Pinterest  LinkedIn  Flickr
  • 3. Introduction People and business are using social media but what is the social media landscape now?
  • 4. Facebook  June 2014: 829 Million Daily active users on average  June 2014: 654 million mobile daily active users on average  1.32 billion monthly active users as of June 30, 2014  1.07 billion mobile monthly active users as of June 30, 2014  Approximately 81.7% of daily active users are outside the US and Canada Source: http://newsroom.fb.com/company-info/
  • 5. Instagram  200M Monthly Active users  65%+ People Outside U.S.  20Billion Photos Shared  1.6Billion Likes Daily  60Million Average Photos Per Day Source: http://instagram.com/press/
  • 6. Twitter  271 million monthly active users  500 million Tweets are sent per day  78% of Twitter active users are on mobile  77% of accounts are outside the U.S.  Twitter supports 35+ languages  Vine: More than 40 million users Source: https://about.twitter.com/company
  • 7. Google +  540 million active users  61% of brands have Google + page  The +1 button is pressed 5 billion times a day Source: https://leveragenewagemedia.com/blog/wp-content/uploads/2013/12/Social-infographic_2014.png http://www.dotdash.ie/who-is-using-google-plus http://www.socialmediadelivered.com/2012/08/16/whats-cool-about-google-infographic/
  • 8. YouTube  1 billion + unique users visit YouTube each month  6 billion + hours of video are watched each month on YouTube—that's almost an hour for every person on Earth  100 hours of video are uploaded to YouTube every minute  80% of YouTube traffic comes from outside the US  YouTube is localized in 61 countries and across 61 languages  First video uploaded to YouTube titled “Me at the Zoo” on 23 April 2005 Source: https://www.youtube.com/yt/press/statistics.html http://www.designinfographics.com/social-media-infographics/youtube-facts-figures
  • 9. Tumblr  207.2 million blogs  93.7 billion posts  Found in 2007  120,000 new blogs per day  38,000 posts per minute  Average user spends 23 minutes on Tumblr Source: www.tumblr.com http://www.iambuckingham.com/xtumblebot-tumblr-bot-review/ http://www.jeffbullas.com/2011/11/28/social-media-marketing-10-inspiring-infographics/
  • 10. WordPress  Over 409 million people view blogs on Wordpress.com  16.3 Billion number of page views across blogs published on Wordpress.com in September 2014  61.8 Million posts done on blogs published on Wordpress.com in September 2014  6.2 Million pages published on blogs published on Wordpress.com in September 2014  55.4 Million comments published on blogs on Wordpress.com in September 2014  24.7 Million files uploaded on blogs on Wordpress.com in September 2014 Source: http://en.wordpress.com/stats/ http://en.wordpress.com/stats/traffic/ https://wordpress.com/stats/posting/
  • 11. Pinterest  70 million active users  80 % users are women  Average time spent on Pinterest per month: 98 minutes  80 % + pins are repin  15.5 % time is spent repining Source: http://www.modea.com/blog/pinterest-infographic http://socialfresh.com/pinterest-users/
  • 12. LinkedIn  313 Million registered users  5.7 + billion professionally-oriented searches on the platform in 2012.  3 million + companies have LinkedIn Company Pages.  More than 1.5 million unique publishers actively using the LinkedIn Share button on their sites to send content into the LinkedIn platform.  LinkedIn members are sharing insights and knowledge in more than 2.1 million LinkedIn Groups.  In the second quarter of 2014, mobile accounted for 45 percent of unique visiting members to LinkedIn. Source: http://press.linkedin.com/about
  • 13. Flickr  2500 + images uploaded every minute  292 Million Geo tagged images  228 Million Creative Common licensed pictures  Over 3 million pictures uploaded every day  Over 7.2 Billion images uploaded to Flickr  Source: http://www.newsilike.in/infographics/flickr-trend-report-2012/
  • 14. Social media is constantly growing There is a need that companies use social media in a smart manner by developing strategies. Always analyze any strategy you have and do not forget to define your audience
  • 15. Social media can be used to promote business and create a stronger brand image.
  • 16. Planning Define Plan Social media strategy Execute Analyze Performance Support