To raise KShs 2 billion to feed the Hungry in the Region Communicate Oxfam’s mission Eradicate Poverty and suffering for the long term Increase awareness about the suffering in the Region Build Resilience to future Disasters Initiate a long term solution to the Disaster Attract investors to the Region- Employmen

1. Project : ‘Feeding East
Africa and the Horn of Africa;
today and tomorrow’
Presenters: Mwangi
Mwanthi
Muthuri

2. SWOT
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
Innovation Marginalization •Unite the Recurrent
God-Fearing Poor Region Drought and
citizens-givers Infrastructure •South Sudan Famine
Oxfam Lack of Good Integration
Insecurity-
Experience will from the •Expand Oxfam’s
Relatively States Al-shabaab
Operations
Stable Economies

3. *OBJECTIVES
To raise KShs 2 billion to feed the Hungry in
the Region
Communicate Oxfam’s mission
Eradicate Poverty and suffering for the long
term
Increase awareness about the suffering in the
Region
Build Resilience to future Disasters
Initiate a long term solution to the Disaster
Attract investors to the Region- Employment

4. * Target Audience
($ource$ of Fund$)
 Governments and Citizens
 (East and Horn of Africa)
 Citizens in the Diaspora
 Friends of East and the Horn of Africa
The international community
Investors (corporate citizens)
Humanitarian Organizations

5. Region’s citizens
Intensive advertising i.e. Print, radio and internet
The Annual East Africa Marathon
The Annual Wajir Rally
The Basket of Hope during Events
Oxfam Shops/collection points- sell artifacts and
artwork
Football Match- Footballers Vs Celebrities
SMS- partner with service Providers
Concerts-local artists

6. Friends of EA
Investors
Ask for Donations
Sponsorships for Events
Promise Advert space
Tourists and Foreigners
Advertisements international TV channels
Partner KQ to Advertise on Msafiri
Internet- the nations’ Websites

7. Diaspora
Citizens of the region who live, study or work Abroad
Crowd Sourcing on twitter
Face book page to pass the message
Music concerts and drama – proceeds to the fund
(K’naan, Bamboo, Akon)
‘Nyama choma’ parties
International radio stations Adverts

8. Other organizations and Stakeholders
They include;
Region’s Governments and States
Corporate citizens of the Region
The UN
The AU
 Red Cross (ICRC)
Amnesty International(AI)
Other Organizations in the Region
*

10. Budget Recommendations
SOURCES OF FUNDS: EXPENSES:
Oxfam fund KShs 1.0 b  Media awareness
 Donations (Citizens, (Productions) 10%
Diaspora, friends of the  Buying foodstuffs and
region)-KShs 0.5 b Distribution 50%
 Football match officials,
 Corporate sponsorships- stadium expense, Rally,
KShs 1.0 b Marathon, shows 5%
 Website creation
 Selling of Merchandise-T- management of social
shirts, car stickers-KShs 0.5 b networks 5%
Oxfam Shops 15%
Rally, Marathon, concerts Setting up Projects 10%
and Football Match- KShs 1.5 b  Miscellaneous 5%
TOTAL=KShs. 4.5 b TOTAL=KShs. 4.5 b

11. *
Objective Indicator
 To raise KShs 2 billion to * The actual value raised
feed the Hungry in the
Region
 Communicate Oxfam’s * Response to the project and
mission
campaign e.g. web traffic .
* Eradicate Poverty and Google analytics
suffering for the long
term
 Increase awareness about * Quick response both locally
the suffering in the Region
and internationally
 Build Resilience to future
Disasters
 Initiate a long term * Future impact of disasters on
solution to the Disaster the region
 Attract investors to the
Region- Employment * Level of FDI and
unemployment rates