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Return on Sharing Business Social Software

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Rockstar Group
Rockstar Group

This presentation conveys the value of sharing through social software applications and online communities

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Return on Sharing tm business social software Mike Walsh ceo mwalsh@leveragesoftware.com
me
friends of me (more interesting)
friends of me (more interesting)
friends of me (more interesting)
150 south park, sf
business social software is…..
ratings comments tags forums photos collaboration videos profiles wikis rss social software
pretty cool
business social software + people ___________________________ sharing
business social software is about people
people
business social software + people ___________________________ sharing
sharing is good
sharing is good
sharing is good
early lessons
business social software + people ___________________________ sharing
ratings comments tags forums photos collaboration videos profiles wikis rss enabler for sharing
AMAZING
should you enable sharing ?
only if it benefits your audience
sharing is good for participants
mentors
answers
friends
partners partners
share carefully
various levels of privacy
various levels of privacy
security
various levels of privacy
sharing is good for marketers
unwavering loyalty
word of mouth
brand building
partners amazing products
partners unfair competitive advantage
partners record sales
sharing provides an ROI (ROS) for everyone
W partners everybody wins
business social software ___________________________ W

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Return on Sharing Business Social Software