1.
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Last Revised Date: May, 2014
Author: Joshua Steimle

2.
Intro
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong

3.
The Big Picture
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong

4.
4.3 Billion
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Source: http://www.worldpopulationstatistics.com/asia-population-2013/
Asia Population, 2013

5.
4.9 Billion
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Source: http://en.wikipedia.org/wiki/World_population
Asia Population, 2030

6.
525 Million
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Source: http://www.ey.com/GL/en/Issues/Driving-growth/Middle-class-growth-in-emerging-markets
Asia Middle Class, 2013

7.
3.1 Billion
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Source: http://www.reuters.com/middle-class-infographic
Asia Middle Class, 2030

8.
9.4%
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx
Asia-Pacific Internet Penetration, 2005

9.
31.9%
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx
Asia-Pacific Internet Penetration, 2013

10.
344 Million
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx,
We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Internet Users, 2005

11.
1.3 Billion
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx,
We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Internet Users, 2013

12.
0
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx,
We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Mobile Internet Users, 2005

13.
895 Million
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx,
We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Mobile Internet Users, 2013

14.
1 Billion+
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Source: http://www.statista.com/statistics/201232/forecast-of-mobile-internet-penetration-in-asia-pacific/
Asia-Pacific Mobile Internet Users, 2015

15.
“In 2013, Global PC
Shipments Suffered the
Worst Decline in PC
Market History”
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Sources: Gartner http://www.gartner.com/newsroom/id/2647517

16.
680 Million
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Sources: Gartner http://www.gartner.com/newsroom/id/2665715
Worldwide Smartphone Sales, 2012

17.
968 Million
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Sources: Gartner http://www.gartner.com/newsroom/id/2665715
Worldwide Smartphone Sales, 2013

18.
The Big Picture
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Asia-Pacific Middle Class + Internet + Mobile
=
Big Opportunity

19.
How Do I Reach Them?
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Go Where The Customer Is—Online.

20.
Search Engines
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Google, Yahoo, Bing, Baidu, Yandex, etc.

21.
Search Engines: What Goes In
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Crawl, Index

22.
Search Engines: What Comes Out
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Good Answers, Fast

23.
Search Engines: How They Decide
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Algorithms

24.
Search Engines: Why They Rank What They Do
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Happy Searchers = $$$

25.
Search Engines Are Dumb
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong

26.
What is this photo of?

27.
Search Engines
Want To Be Human
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
But They’re Not There Yet

28.
How Important Are Rankings?
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong

29.
So How Do I Rank?
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Help Google Make Searchers Happy

30.
How Do I Do That?
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Search Engine Optimization (SEO)

31.
SEO
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
All Natural, All Organic

32.
How Do I Do SEO?
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
In-House, Outsource, or Both

33.
Outsourcing SEO
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Choosing The Right Firm

34.
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Beware SEO Firms That:
1. Make outrageous promises
2. Won’t share details
3. Charge too much
4. Charge too little
5. Have no references
6. Lock you into contracts

35.
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Hire SEO Firms That:
1. Have a track record
2. Educate you
3. Come with references

36.
How Much Does SEO Cost?
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
It Depends

37.
Should I Do My Own SEO?
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
It Depends

38.
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Outsource vs. In-House
1. Your budget
2. Your business model
3. Your specific needs
4. Availability of talent
Factors to Consider

39.
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Do-It-Yourself SEO
1. Keyword Strategy
2. On-Site Basics
3. Quality Content
4. Quality Links
5. Analysis

40.
Keywords
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Search Volume, Relevancy, Competitiveness

41.
Keywords
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Don’t Ignore The Long Tail

42.
On-Site Basics
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong

43.
On-Site Basics
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Indexable Content

44.
On-Site Basics
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Crawlable Links

45.
On-Site Basics
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Keyword Tips
1. In title tag, toward beginning
2. Prominently visible on page
3. 2-3 times within body
4. Once in alt image tag
5. Once in meta description tag

46.
Content
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Detailed Information, News, Blog, Tips, FAQs

47.
Quality Content
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
So Interesting A Human Would Read It

48.
Quality Links
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
From Relevant, High Quality Websites

49.
How Easy Can It Be?
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong

50.
Analysis
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Modify, Measure, Repeat

51.
Analysis Tools
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
1. Google Keyword Planner
2. Google Analytics
3. Google Webmaster Tools
4. MySEOTool.com

52.
What To Measure
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
1. Visitors
2. Queries
3. Rankings
4. Links

53.
Questions?
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong