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SEO 101 - General Assembly

Slides for my SEO 101--introduction to basic SEO concepts--presentation I gave at a General Assembly class in Hong Kong.

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SEO 101 - General Assembly

  1. 1. SEO 101@GeneralAssembly Last Revised Date: May, 2014 Author: Joshua Steimle
  2. 2. Intro SEO 101@GeneralAssembly
  3. 3. The Big Picture SEO 101@GeneralAssembly
  4. 4. 4.3 Billion SEO 101@GeneralAssembly Source: http://www.worldpopulationstatistics.com/asia-population-2013/ Asia Population, 2013
  5. 5. 4.9 Billion SEO 101@GeneralAssembly Source: http://en.wikipedia.org/wiki/World_population Asia Population, 2030
  6. 6. 525 Million SEO 101@GeneralAssembly Source: http://www.ey.com/GL/en/Issues/Driving-growth/Middle-class-growth-in-emerging-markets Asia Middle Class, 2013
  7. 7. 3.1 Billion SEO 101@GeneralAssembly Source: http://www.reuters.com/middle-class-infographic Asia Middle Class, 2030
  8. 8. 9.4% SEO 101@GeneralAssembly Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx Asia-Pacific Internet Penetration, 2005
  9. 9. 31.9% SEO 101@GeneralAssembly Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx Asia-Pacific Internet Penetration, 2013
  10. 10. 344 Million SEO 101@GeneralAssembly Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/ Asia-Pacific Internet Users, 2005
  11. 11. 1.3 Billion SEO 101@GeneralAssembly Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/ Asia-Pacific Internet Users, 2013
  12. 12. 0 SEO 101@GeneralAssembly Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/ Asia-Pacific Mobile Internet Users, 2005
  13. 13. 895 Million SEO 101@GeneralAssembly Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/ Asia-Pacific Mobile Internet Users, 2013
  14. 14. 1 Billion+ SEO 101@GeneralAssembly Source: http://www.statista.com/statistics/201232/forecast-of-mobile-internet-penetration-in-asia-pacific/ Asia-Pacific Mobile Internet Users, 2015
  15. 15. “In 2013, Global PC Shipments Suffered the Worst Decline in PC Market History” SEO 101@GeneralAssembly Sources: Gartner http://www.gartner.com/newsroom/id/2647517
  16. 16. 680 Million SEO 101@GeneralAssembly Sources: Gartner http://www.gartner.com/newsroom/id/2665715 Worldwide Smartphone Sales, 2012
  17. 17. 968 Million SEO 101@GeneralAssembly Sources: Gartner http://www.gartner.com/newsroom/id/2665715 Worldwide Smartphone Sales, 2013
  18. 18. The Big Picture SEO 101@GeneralAssembly Asia-Pacific Middle Class + Internet + Mobile = Big Opportunity
  19. 19. How Do I Reach Them? SEO 101@GeneralAssembly Go Where The Customer Is—Online.
  20. 20. Search Engines SEO 101@GeneralAssembly Google, Yahoo, Bing, Baidu, Yandex, etc.
  21. 21. Search Engines: What Goes In SEO 101@GeneralAssembly Crawl, Index
  22. 22. Search Engines: What Comes Out SEO 101@GeneralAssembly Good Answers, Fast
  23. 23. Search Engines: How They Decide SEO 101@GeneralAssembly Algorithms
  24. 24. Search Engines: Why They Rank What They Do SEO 101@GeneralAssembly Happy Searchers = $$$
  25. 25. Search Engines Are Dumb SEO 101@GeneralAssembly
  26. 26. What is this photo of?
  27. 27. Search Engines Want To Be Human SEO 101@GeneralAssembly But They’re Not There Yet
  28. 28. How Important Are Rankings? SEO 101@GeneralAssembly
  29. 29. So How Do I Rank? SEO 101@GeneralAssembly Help Google Make Searchers Happy
  30. 30. How Do I Do That? SEO 101@GeneralAssembly Search Engine Optimization (SEO)
  31. 31. SEO SEO 101@GeneralAssembly All Natural, All Organic
  32. 32. SEO 101@GeneralAssembly 5 Parts of SEO 1. Keyword Strategy 2. On-Site Basics 3. Quality Content 4. Quality Links 5. Analysis
  33. 33. Keywords SEO 101@GeneralAssembly Search Volume, Relevancy, Competitiveness
  34. 34. Keywords SEO 101@GeneralAssembly Don’t Ignore The Long Tail
  35. 35. On-Site Basics SEO 101@GeneralAssembly
  36. 36. On-Site Basics SEO 101@GeneralAssembly Indexable Content
  37. 37. On-Site Basics SEO 101@GeneralAssembly Crawlable Links
  38. 38. On-Site Basics SEO 101@GeneralAssembly Keyword Tips 1. In title tag, toward beginning 2. Prominently visible on page 3. 2-3 times within body 4. Once in alt image tag 5. Once in meta description tag
  39. 39. Content SEO 101@GeneralAssembly Detailed Information, News, Blog, Tips, FAQs
  40. 40. Quality Content SEO 101@GeneralAssembly So Interesting A Human Would Read It
  41. 41. Quality Links SEO 101@GeneralAssembly From Relevant, High Quality Websites
  42. 42. How Easy Can It Be? SEO 101@GeneralAssembly
  43. 43. Analysis SEO 101@GeneralAssembly Modify, Measure, Repeat
  44. 44. Analysis Tools SEO 101@GeneralAssembly 1. Google Keyword Planner 2. Google Analytics 3. Google Webmaster Tools 4. MySEOTool.com
  45. 45. What To Measure SEO 101@GeneralAssembly 1. Visitors 2. Queries 3. Rankings 4. Links
  46. 46. Questions? SEO 101@GeneralAssembly

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