With the 2016 Olympics coming up, our Research & Insights team has put together a quick study on how non-sponsors can be top of mind during the games.

1. “THEOLYMPICSNOTONLYSHINESALIGHTONATHLETESENGAGEDIN
COMPETITION,BUTALSOONBRANDSCOMPETINGFORTHEATTENTION,
DOLLARS,ANDLOYALTYOFVIEWERSWATCHINGFROMHOME.”–TIME
ROADTORIO
BROUGHTTO YOUBYTHERESEARCH&INSIGHTSTEAM
76%oftheworld’spopulation
areexpectedtotuneinto
theRioGames
76%ofthepublicsaidthey
were‘obsessed’or‘engaged’
withtheOlympics
33.9Msocialfollowers
TheOlympicshas
Almost2/3ofviewers
arelikelytosharecontent
abouttheOlympics
RIO
2016
Asoneofthemosttightlypolicedsponsorshipproperties,theOlympicscanbe
difficulttonavigate,butbyfocusingontimelyproductpromotions,creativecontent
developmentandstrategicmediapitchingwilloffernon-sponsorsthechancetobe
topofmindatthekeymoments.
WHATITMEANS
FORYOU
WANTMORE?
CHECKOUTTHEBELOW LINKS
THEMOSTSOCIALGAMESEVER
32%OFMILLENNIALSWILLSHAREOLYMPICSCONTENTONSNAPCHAT
– CROWDTAP
FACEBOOKWASTHEMOSTCITEDPLATFORMFORVOICINGOLYMPICS
REACTIONS– CROWDTAP
NBCSTRUCKADEALWITHSNAPCHATANDBUZZFEEDTOSHOWVIDEO
HIGHLIGHTSOFOLYMPICFOOTAGE.NBCHASNEVERALLOWEDOLYMPIC
FOOTAGETOBESHOWNONANOTHERCOMPANY’SPLATFORM
BRANDAPPLICATIONS
BRETWERNER
bwerner@mww.com
212.704.9727
CARLSORVINO
csorvino@mww.com
201.964.2376
MWWPRSUBJECTMATTEREXPERTS