2. Any form of online publication or presence that
allows end users to engage in multi-directional
conversations in or around the content on the
website (onlinematters.com)
What is Social Media?
3. How do you view Facebook/Twitter?
Perceptions…
Used for updating friends and family on what you are currently doing
How do you view LinkedIn?
Used for creating and managing professional profile and contacts
4. Security
Things to think about…
Sarah Palin’s email was hacked into in 5 minutes
Birthday
ZIP
Code
Security Question:
Where did you meet your
husband
5. Security
Things to think about…
Your bank account in 15 minutes…
• Hack your email using Facebook and internet searches
• Get your email address and where you bank
• Go to your bank website i.e. BofA.com
• Reset password, send to email
• Log into bank account, transfer funds
6. • Nothing online is private
Things to think about…
• Once posted, it becomes the public domain.
Assume that EVERYONE can and will read it, even if
it is marked as private
Be careful what you post because:
7. • 70 % of hiring managers reject applicants based on information
found online at social media sites and google (Washington Post,
1/28/2010)
Things to think about…
• Ellen Simonetti – Fired from Delta for disparaging blogs on her
website “Diary of a Flight Attendant” even though she did not
specifically name Delta as her employer
What you post as it may affect you professionally
• Conner Riley – Offered a job at Cisco. Tweeted that she hated
the work and was not hired
• Dan Leone – Fired from the Philadelphia Eagles for posting his
thoughts on a player trade.
8. • Is the topic appropriate for EVERYONE to see … friends,
family and employers included.
Things to think about…
• Is the topic appropriate for the media you are using?
While posting, ask yourself…
• Are you posting during working hours?
• Sometimes when you post is as important as what
you post
9. ManageYour Profile
• Add a picture
• Use key words in your profile – Mortgage insurance, closings,
policies etc…
• Ask people to join you and/or your group
• Personalize your social media URL – change numbers into
name – http://www.linkedin.com/in/mxiong
• Participate in online groups
10. • Be careful of what you post – it may affect your personal
and professional career
Recap
• Be careful what information you allow others to see
• Make sure you use the appropriate medium for what you
are going to post
• Manage your profile to make it easier for people to find
you