Struggling to create an investor pitch deck? Follow this as your bible and you are good to go.

2. Introduction
● It is not the VC that needs you to
have a deck to pitch, you as a
founder need to have a well-drafted
investor pitch deck.
● It helps present your idea effectively
and stay focused on the story you
want to convey through the deck.
https://digest.myhq.in/create-investor-pitch-deck/

3. Here are the 11 slides that entrepreneurs
should have in their investor pitch deck:
https://digest.myhq.in/create-investor-pitch-deck/

4. Slide No. 1 – Team & Advisors
● Products pivot, business models
evolve and markets change, the most
critical thing is the founding team.
● The team slide should be the first
slide of the pitch deck.
https://digest.myhq.in/create-investor-pitch-deck/

5. Investors look out for:
● Does your team have the complementary skill set?
● How long have the founders known each other? Have they worked
together?
● Is this the right set of a team for this particular business?
● The team has the right mix of corporate and entrepreneurial experience?
● Can the founder hire the right kind of talent required for this business?
https://digest.myhq.in/create-investor-pitch-deck/

6. Slide No. 2 – Defining the problem statement
● This is the most critical slide
since it defines the problem you
are trying to solve.
● Choose every word carefully to
define the problem objectively.
https://digest.myhq.in/create-investor-pitch-deck/

7. Investors look out for:
● Is the company solving a big enough problem/need for the
customer? Is it a real problem? Is it an interesting problem?
● Is this a problem faced by at least 1% of the country’s population?
● Are people willing to pay you for solving this problem?
● Are people consciously aware of this problem or do you need to
create awareness?
https://digest.myhq.in/create-investor-pitch-deck/

8. Slide No. 3 – What is your solution to the
problem?
● This is the product slide.
● Founders often make this slide very
difficult to understand.
● Make it simple.
● Mention only the key features.
https://digest.myhq.in/create-investor-pitch-deck/

9. Investors look out for:
● Is your solution to solving the problem completely or just partially?
● What is the core value proposition of the solution?
● Is it saving money for the customer? Or is it saving time for the
customer? Or is it providing convenience?
● Is it a ‘good to have’ solution or a ‘must have’ solution for the
customer?
https://digest.myhq.in/create-investor-pitch-deck/

10. Slide No. 4 – How does it work?
● A process flow diagram to explain
how does your model work might
help here.
● Include all participants in the value
chain.
https://digest.myhq.in/create-investor-pitch-deck/

11. Investors look out for:
● Does it create any entry barriers in the business?
● Dependencies in serving the customer? Is it seamless?
● Is it a simple process? Or does it involve a change in customer
behaviour?
● Who has the ‘bargaining power’ in the entire value chain?
https://digest.myhq.in/create-investor-pitch-deck/

12. Slide No. 5 – Addressable Market
This slide is mainly to understand
two things:
(A) Size of the addressable market
(B) Growth in the addressable market –
both past and estimated future growth
percentage
https://digest.myhq.in/create-investor-pitch-deck/

13. Investors look out for:
● Is the addressable market expected to expand or shrink in the future?
● What are the key value drivers of growth in the market?
● Is the timing right to invest in this market?
● Will the company be able to garner a big share of a small market in
the next 12 months?
https://digest.myhq.in/create-investor-pitch-deck/

14. Slide No. 6 – Go To Market (GTM) Strategy
This slide should answer three questions:
1. Who are you selling it to?
2. How will you reach your target market?
3. Where will you promote your product?
https://digest.myhq.in/create-investor-pitch-deck/

15. Investors look out for:
● Customer personas, minimum viable segment, branding, customer
acquisition methods, channel strategy, marketing strategy, product
positioning.
● B2B2C, B2B, B2C – which model does the company operate in?
What are the challenges?
● Strategic alliances, SEO, referral programs, content strategy, social
media strategy
https://digest.myhq.in/create-investor-pitch-deck/

16. Slide No. 7 – Pricing/Business Model/Unit
Economics
● Mention the overall pricing
strategy and margin (%) profile
on this slide.
● If you have multiple price
options (like a SaaS business),
then mention it here.
https://digest.myhq.in/create-investor-pitch-deck/

17. Investors look out for:
● What is the basis for pricing? Cost + margin strategy or competition
benchmarking?
● Is the product/solution under-priced or over-priced?
● Is it a profitable business model?
https://digest.myhq.in/create-investor-pitch-deck/

18. Slide No. 8 – Competition
● Do not forget to mention any relevant
competitor whether a startup or an MNC.
● While making a table on feature
comparison:
The key is to select important and relevant
features – not those in which your product
gets all the ‘ticks’ and competition gets
‘crosses’.
https://digest.myhq.in/create-investor-pitch-deck/

19. Investors look out for:
● Is the company building a 10X better product than its closest
competitor or is it just an incremental improvement?
● Is there any ‘Learning curve’ or ‘first mover advantage’ in the
space?
● Is it a ‘Winners takes it all’ market?
● Are there strong sustainable competitive advantages (or moats)
the company has built around it?
https://digest.myhq.in/create-investor-pitch-deck/

20. Slide No. 9 – Traction
● Mention the right metric for your
industry.
● Do not use vanity metrics to show
traction.
● Investors are interested in knowing
whether you can growth hack and
get sales with limited funding.
https://digest.myhq.in/create-investor-pitch-deck/

21. Investors look out for:
● Can the team sell? Do they have ‘hustlers’ in the team?
● Are they focused on cash flows or only on building the product?
● How did they get/source the first 10 customers?
● Learnings from the feedback of the first few customers have been
implemented or not?
https://digest.myhq.in/create-investor-pitch-deck/

22. Slide No. 10 – Roadmap for the next 12-
18 months
This slide can be divided into three
sections:
1. Product roadmap
2. Technology roadmap
3. Business roadmap
https://digest.myhq.in/create-investor-pitch-deck/

23. Investors look out for:
● Are the future plans too aggressive or too conservative?
● What % of the targets need to be achieved for its next milestone?
Milestones can be breakeven, next round of funding etc
● Is the current round of funding enough to achieve the stated
targets/roadmap?
https://digest.myhq.in/create-investor-pitch-deck/

24. Slide No. 11 – The ASK
This slide should clearly spell out the below-mentioned points:
1. Amount of fundraising and its utilization
2. Valuation (depends upon the comfort of the founders)
3. Investment timelines (if any)
4. Amount of soft commitments received (if any)
5. Key investors in the previous rounds (if any)
6. Some examples of recent deals in this space can be helpful.
https://digest.myhq.in/create-investor-pitch-deck/

25. Investors look out for:
● Will the current ask impact next round of funding?
● Founders dilution? Do not want them to get too much diluted.
Founders skin in the game?
● Can Investors make significant money at this price?
https://digest.myhq.in/create-investor-pitch-deck/

26. Conclusion
● The above are takeaways from personal experiences so far on how an
investor pitch deck should look like.
● One can use this as a guidebook and modify it to suit their own needs.
https://digest.myhq.in/create-investor-pitch-deck/

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