In this webinar we discuss wow to design an “event app friendly” meeting and the top techniques to use before and during the event to encourage app usage. Learn more at http://www.myQaa.com

1. 07 05 2015
56 rue Dombasle, F-75015 Paris – www.myqaa.com
+33 6 23 73 62 72 – contact@myqaa.com
The Top 10 ways to boost
your event app’s adoption rate
Rosa Garriga Mora
Marketing & Communications, myQaa

2. Agenda
Introduction
Top 10 ways to boost your event app’s adoption rate
Q&A

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Event information in your participants’ pocket

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A way to express themselves and network

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91% of event professionals
have seen a positive ROI
from implementing an event app*
*Source: The State of Mobile Event Technology 2015 - UK

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An event app is only 1.2%
of the budget for each attendee*
*Source: The State of Mobile Event Technology 2015 - UK

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Consider direct & indirect costs

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It’s not worth it if your event attendees don’t use it.

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The Top 10 ways to boost
your event app’s adoption rate

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1. Why?

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Put yourself in your attendee’s shoes

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2. Make it user-friendly

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3. Communicate!

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Make it as easy as
possible to download

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What’s most effective at driving app downloads?
*Source: The State of Mobile Event Technology 2015 - UK

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Objective: at least 50% download
rate before the event

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4. Brief the speakers in advance

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5. Onsite help desk

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6. Monitor what’s going on

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7. Design “mobile friendly” activities

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8. Use Social Media walls

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9. Ensure that wifi is good

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10. Add some fun!

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26. Questions?
rosa.garriga@myqaa.com