1. The Escape Spa Work Vault
BLACK BEAN
E N G A G E M E N T

2. The Brief
To design a corporate identity that exudes the following ethos
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Unmatched, World Class Wellness Experience
Simple, yet Sophisticated Ambience
Highest Level of Hygiene
Intimate Customer Service & Relationship Management Approach
Variety of Unique Services Experiences

3. Scope of Work
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Logo
Branding
Branding Guidelines

4. Approach
A specific process was followed in order to come up with a logo
DEFINE
determine the
problem
RESEARCH
DELIVER
discover the needs
CREATE
create the
designs
TEST
create the
designs
DEVELOP
create the
designs
deliver the
solution

5. Mood Board

6. Logo

7. Brand Guideline
Escape Spa
New Stationary.
The logo, color palette, typeface can be
seen implemented in the new
corporate stationery.

8. Brand Guideline
Escape Spa
day spa
day spa
day spa
day spa
day spa
day spa
Do Not Examples.
The Escape Spa logo should not be used
as in any of the examples shown here.
Use this is a guide as to how to use this
logo. Do not use the logo in any other
colors besides the ones specified,
reverse the logo out. Do not place the
logo against any unapproved images or
colors.

9. Results
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Escape Spa is on its way for mega launch in Baroda

10. Thanks for your time!
If you think anyone of this is interesting
Or most of it is just plain confusing
Or generally would like to meet us
Then do drop us a line!
alet@myblackbean.com +91 97640 01729
deepti@myblackbean.com +91 99232 1122
myblackbean.com
follow us @myblkbean
BLACK BEAN
E N G A G E M E N T