Ministry Matters Media Kit

MinistryMatters.com Media Kit |

Email advertising@ministrymatters.com to begin designing your custom advertising campaign.

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MinistryMatters.com Media Kit

INTRODUCTION
A striking number of Christian leaders have turned to the Internet
to get material for sermons, worship, education programs, and
matters of doctrine. Some ministers say that of the approximately
38 sermons they preach annually, about 50% of those are based
on ideas found on the Internet. Most pastors devote about 15 hours
each week to sermon research, writing, and delivery. Many pastors
find the task of effective sermon preparation daunting without the
aid of online resources.

81%

77%

72%

59%

57%

54%

have obtained

have sought
information on
the Bible,
Torah, or other
scriptures

have gotten
devotional
resources

have searched
for information
on matters of
doctrine

have found

have sought
information on
matters of faith

information for
worship
services from

information
on other
denominations
and faiths

the Internet

Ministry Matters™ delivers targeted and useful content
that users are drawn back to on a daily and weekly
basis as part of their worship planning ritual. Whether
building brand awareness or promoting a particular
product or service, advertisers will benefit from access
to this highly engaged and mobile audience.

Ministry Matters™ utilizes Disqus functionality within
the site to promote easy and secure communication
between users and Ministry Matters™ editors. Users
are not required to create an account on
MinistryMatters.com in order to comment on
articles, videos, or blogs.

With a fully optimized mobile site, Ministry Matters™
is able to deliver a rich media experience no matter
the screen size. Over 29% of MinistryMatters.com’s
web traffic currently comes from either a mobile or
tablet device.

Advertisers will receive metrics on click-throughs
and impressions. Additional site metrics may also be
available upon discussion.

Over 29% of MinistryMatters.com’s web traffic currently
comes from either a mobile or tablet device (October 2013).

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DEMOGRAPHICS
MM User Roles
April 2013

MM Users Church Attendance
April 2013

MM User Denominations
April 2013

n=3298

n=1287

n=2922

Nearly 22% of MinistryMatters.com’s web traffic currently
comes from either a mobile or tablet device (July 2013).
The MinistryMatters.com newsletter boasts an impressive
25% average open rate and a 20% click-through rate.

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ADVERTISING OPPORTUNITIES
To maintain the Ministry Matters™ standard of providing trusted
and high-quality Christian content, the editorial team reserves the
right to request revisions to or refuse any advertising.

270 x 135

270 x 270

270 x 135

270 x 270

NEWSLETTER SPONSORSHIP
The MinistryMatters.com newsletter reaches 85,000
individuals every week and boasts an impressive 25%
average open rate and a nearly 20% click-through rate, as

ONLINE SITE BANNERS
LOCATION

IMPRESSIONS SIZE

well as a 0.10% opt-out rate. Average clicks for a weekly
COST

Home sidebar
>700,000 270x270 $750

270x135 $500

email range around 7,500 and emails and content shares
are among our best drivers of new readers.
Pricing begins at $1,000 and may include a side ad in the

Preach, Lead,
>500,000 270x270 $500
Worship sidebar
270x135 $350

newsletter, top or bottom banner ads, or a sponsored story.

Teach and Reach >200,000 270x270 $350
sidebar
270x135 $250

a tweet. Please call so we can tailor a presence based on

All email sponsorships also include a Facebook mention and
your goals.
Only one email sponsorship is available per week.

MinistryMatters.com homepage ads average
700,000 impressions per month.

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920 x 363

620 x 349

Homepage hero

Portal hero

ADVERTORIALS
Upon acceptance of the advertorial request, a Ministry Matters™ professional editors will fairly
review your product, service, or other offering, and create a targeted hero banner and article. Book
or video products must be available for sale on MinistryMatters.com. There will be no direct links off
of MinistryMatters.com in the hero banner images, all links will go to either a custom article or a Bin
(grouping of content from the site). Advertiser will have final approval on review before posting. Package
also includes a Ministry Matters™ Facebook page mention, sponsored tweet, and inclusion on our
Pinterest account if editors deem it applicable. Advertisers are encouraged to provide video or audio
clips, downloadable chapter samples, or other materials that can be offered free to viewers.
COST: Starting at $3,500. Contact us for more information.

Will be customized based on your specific product and site placement.

(1) Homepage hero size: 920x363

(2) Portal hero size: 620x349

Site visitors over the past year are evenly
split between new and returning visitors.

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PODCAST / VIDEO BUMPERS / AUTHOR INTERVIEWS
Upon acceptance of the advertorial request, a Ministry Matters™ multimedia editor will design a Google
hangout, author interview, vlog post, or video bumper for an existing product trailer or video demo based
on your specific needs. Package includes a mention on Ministry Matter’s Facebook page, a sponsored
tweet, a homepage feature or mention, and may be included on the tab portals as well. Advertisers are
encouraged to provide video or audio clips, downloadable chapter samples, or other materials that can be
offered free to viewers.
COST: tarting at $1,200. Contact us for more information.
S
Will be customized based on your specific product
and need.

PORTAL PAGE
The MinistryMatters.com editorial team will create a fully branded, shareable portal page to support
your product. All products must be available for sale on MinistryMatters.com to be eligible for a portal.
Advertiser may suggest related products to be merchandised on the page and send enhanced author
bios, additional images, audio or video, or downloadable samples. Advertisers also receive a custom
MinistryMatters.com URL as part of this package
(e.g. http://www.MinistryMatters.com/Converge).
Portal pages will also include a hero banner either on
the homepage or tab portal page, a Facebook posting, a
sponsored tweet, and will be featured on the homepage.
COST: tarting at $2,500. Contact us for more information.
S
Your package will be customized based on your
specific product and advertising goals.

MinistryMatters.com has garnered over
4.3 million pageviews this year.

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ANALYTICS

(November 2012 - November 2013)

13,000+

8,500+

Facebook fans

Twitter followers

850,000

1.7 Million

Unique visitors

Visitors

of social traffic
comes from Facebook

of referral traffic comes
from our newsletter

new visitors

Other

13%

Tablet

Firefox

15%

91%

25%

48%

Mobile

Internet Explorer

30%

9%

13%

Chrome

20%

Desktop

78%

Safari

22%
Browsers

Device Overview

Over 30 seminary libraries offer Premium MinistryMatters.com
subscriptions to their students and professors including: Princeton, Duke,
Asbury, United Theological Seminary, and Belmont.

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Age Gender
Demographics of people who like MinistryMatters Facebook page with the demographics of Facebook’s total population.

Your Fans

All of Facebook

0.7%

Women
32% 46%
Your Fans

0%

68%

5%

All of Facebook

13-17
Your Fans

54%
All of Facebook

Men

18-24

25-34

9%

6%
2%
9%

35-44

45-54

55-64

18% 23% 15% 8%

65+
3%

0.1%
1%

Content Stats

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This Sunday

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3

Spiritual Gifts
Survey

Library

Search Traffic Top Queries

Sermon Series/
Sermon Ideas

Prayer

Stewardship


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Worship
Resources


Ministry Matters Media Kit

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