My Dutch Uncle's social media czar, Spencer Doyle and social media coach Janet Fouts discuss tools and strategies to help you get more done in less time with social media.
4. AND a strategy for each network
• What are your goals?
• How much time do you have?
• Who’s going to do the work?
• Be diligent about time spent
• Get the right tools
• Track everything
• janetfouts.com/listen
5. What are your goals?
• Brand visibility
• Fundraising
• Volunteer management
• Professional development
• A listening tool and sounding board for
constituency
6. Who’s doing the work?
• Not the least experienced person on the team
• Play off team strengths
• What can be delegated?
• Interns and volunteers
need clear direction
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7. How much time?
• How urgent is your mission?
• Create a plan around availability
• “Chunk” tasks
• Set time limits and stick to them!
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10. Blogging Efficiency: Your Blog
• Purpose • Frequency
– What is your blog’s purpose? – Daily
– What are you trying to achieve? – 2-3x per week minimum
• Content-successful • Schedule your posts,
blogs are: plan ahead
– Engaging
• CTAs
• Relationship with other
– Interactive social media
• Comments section
– Sharable
• Pictures
• Video
• Lists
11. Blogging
• Knowing your blog’s purpose will help you stay focused on
what’s important so that you can spend less time posting and
post more frequently
• It will also guide you to develop a strategy that makes sense
• With a strategy, you can plan ahead
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12. Social Media Is Social
• Snowball effect
– A little can go a long way, but
strategy is key
• Content drives traffic
– Do you have the right content?
• Sharable
• Stories
• Advice, not ads
13. Editorial Calendar
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Blog • Weekend event Info post re: upcoming events, Daily advice tip Top Ten list Checklist • Week-in-review Weekend event
summary? programs, news • share Scoop.it piece?
• Pictures? curations
• Videos? • top reads from
the week
• Weekend
Facebook • “Like” Share pictures Share videos Facebook Friday
• Comment
• Share
• Post at least 4 posts per day
Twitter 8-24 tweets 8-24 tweets (including blog posts, RTs, • 8-24 8-24 tweets 8-24 tweets • 8-24 tweets 8-24 tweets
etc.) tweets • #FF
• #CharityT
uesday
Scoop.it
14. The Automation Devil
• Auto Follow
• Auto Direct Message
• More trouble than
it’s worth
• It’s not all bad