Dove Website Analysis

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The document analyzes Dove's website, identifying strengths like social media icons and user-generated content on the homepage. It also notes opportunities for improvement such as adding a mission statement and improving information architecture by closing a content gap in the men's section. Consistency in banner sizing and adding borders are suggested to enhance the user experience.

Business

HOMEPAGE
Social
Media
Icons
User
Generated
Content

SOCIAL MEDIA
INTEGRATION
Users
invited to
post on
Facebook

MISSION STATEMENT
Information
not present
on homepage

INFORMATION
ARCHITECTURE
Content Gap:
Men’s section
gets lost

USER EXPERIENCE
Size of
banners
should be
consistent

USER EXPERIENCE
Border is
needed to bring
content
together

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